Brand Licensing Graduate Assistant (20h/wk)

Coastal Carolina University; Conway (SC); On-site; USD 17,000 - 22,000; Part time

Job summary

Coastal Carolina University is seeking a Graduate Assistant for Licensing and Brand Management to support the oversight and growth of the university's licensing program and brand presence. The role assists in protecting and promoting CCU's brand identity, ensuring proper use of trademarks and logos, and maximizing revenue through strategic licensing partnerships.

The Graduate Assistant will work with the Director of University Marketing to implement strategies that enhance brand recognition,

Qualifications

• Active CCU student is required.
• Acceptance into a CCU graduate degree program (preferred in Marketing, Business Administration, Communications, or related field).
• Strong written and verbal communication, organizational skills, and proficiency with Microsoft Office Suite.

Responsibilities

• Maintain and distribute CCU brand guidelines for consistent trademarks and logos.
• Monitor brand integrity and coordinate with internal departments to prevent unauthorized use.
• Track royalties from licensed vendors and prepare regular licensing revenue reports.

Skills

Marketing principles

Brand management

Intellectual property

Written communication

Verbal communication

Organization

Education

CCU graduate program acceptance

Tools

Microsoft Office Suite

Job description

Coastal Carolina University is seeking a Graduate Assistant for Licensing and Brand Management to support the oversight and growth of the university's licensing program and brand presence. The role assists in protecting and promoting CCU's brand identity, ensuring proper use of trademarks and logos, and maximizing revenue through strategic licensing partnerships.

The Graduate Assistant will work with the Director of University Marketing to implement strategies that enhance brand recognition,