Graduate Assistant – Licensing and Brand Management

Coastal Carolina University; Conway (SC); On-site; USD 17,000 - 22,000; Part time

Job summary

Coastal Carolina University is seeking a Graduate Assistant for Licensing and Brand Management to support the oversight and growth of the university's licensing program and brand presence. The role assists in protecting and promoting CCU's brand identity, ensuring proper use of trademarks and logos, and maximizing revenue through strategic licensing partnerships.

The Graduate Assistant will work with the Director of University Marketing to implement strategies that enhance brand recognition,

Qualifications

• Active CCU student is required.
• Acceptance into a CCU graduate degree program (preferred in Marketing, Business Administration, Communications, or related field).
• Strong written and verbal communication, organizational skills, and proficiency with Microsoft Office Suite.

Responsibilities

• Maintain and distribute CCU brand guidelines for consistent trademarks and logos.
• Monitor brand integrity and coordinate with internal departments to prevent unauthorized use.
• Track royalties from licensed vendors and prepare regular licensing revenue reports.

Skills

Marketing principles

Brand management

Intellectual property

Written communication

Verbal communication

Organization

Education

CCU graduate program acceptance

Tools

Microsoft Office Suite

Job description

Graduate Assistant - Licensing and Brand Management

Department:

University Marketing and Communication

Position Type:

STUD - Student Position

Basis:

N/A - Student Position

Hours per week:

20 hours per week

Normal work hours:

Varies

FLSA:

Nonexempt

Job Details:

Job Purpose:

The Graduate Assistant for Licensing and Brand Management will support the oversight and growth of the University's licensing program and brand presence. This hands-on learning role assists in protecting and promoting the Coastal Carolina University brand identity, supporting the consistent use of trademarks and logos, and helping maximize revenue through strategic licensing partnerships.

The Graduate Assistant will work alongside the Director of University Marketing to assist in developing and implementing strategies that enhance brand recognition, support intellectual property protection, and promote licensed products. This individual will assist with day-to-day administrative tasks of the University's licensing program, ranging from vendor communications and product review tracking to royalty reporting and brand monitoring.

Job Duties:

• Assist in maintaining and distributing comprehensive brand guidelines to support the consistent and appropriate use of all Coastal Carolina University trademarks, logos, and intellectual property.
• Support the monitoring and protection of the University's brand integrity by helping identify potential unauthorized uses of trademarks and intellectual property, and coordinate with internal departments as directed.
• Assist in tracking royalties from licensed vendors, organizing financial data, and preparing regular reports on licensing revenue, performance metrics, and brand health.
• Assist in developing marketing and promotional concepts to support the licensing program and increase awareness of licensed products, collaborating with the marketing and communications team on promotional campaigns.
• Provide administrative support for managing relationships and communications with the University's third-party licensing agent, CLC.
• Performs other duties as assigned.

Working Conditions:

Office environment; ability to balance graduate coursework with a 20-hour weekly work schedule.

If you have any questions, please contact Judy Johns at [e-mail].

#li-dni

Required Qualifications:

• Must be an active CCU student.
• Acceptance into a graduate degree program at Coastal Carolina University (preferably in Marketing, Business Administration, Communications, or a related field).
• Strong foundational understanding of marketing principles, brand management, or intellectual property. Excellent written and verbal communication skills. Strong organizational skills and attention to detail. Proficiency in Microsoft Office Suite.

Preferred Qualifications:

• Previous experience or coursework in collegiate licensing, branding, or digital marketing. Familiarity with higher education landscapes and database software.

Posting Number:

Stu00393P

Number of Vacancies:

1

Desired Start Date:

08/31/2026

Job Open Date:

08/06/2026

Open Until Filled:

Yes

Quicklink for Posting:

https://jobs.coastal.edu/postings/122323