Brand Lead, Relutrigine

Praxis Precision Medicines, Inc.; United States; Remote; USD 270,000 - 290,000; Full time

Benefits offered by this job

Medical benefits

Life insurance

AD&D

Disability benefits

401(k) matching

Stock incentives

ESPP

Discretionary bonus

Wellness program

PTO & holidays

Company-wide shutdowns

Job summary

Praxis Precision Medicines, Inc. is seeking a Brand Lead to shape and execute the strategy for our rare epilepsy programs. You will drive launch readiness, align cross-functional partners, and build a high-performing marketing team to deliver patient-focused programs.

The role is remote with travel as needed and reports to the Head of Rare Disease. Experience in biopharma marketing, rare diseases, and epilepsy/DEE will help you succeed in this foundational role.

Qualifications

• Biopharmaceutical marketing experience, including recent product launch experience.
• Rare disease experience is strongly preferred, with epilepsy or DEE experience a plus.
• Ability to translate strategy into action and manage cross-functional teams.
• Strong communication and leadership in a fast-moving environment.

Responsibilities

• Develop and execute brand strategy and marketing plans informed by insights.
• Lead brand launch readiness with cross-functional partners and timelines.
• Build and develop a high-performing marketing team with clear priorities.
• Manage marketing budgets and agency partners, evaluate performance and adapt plans.
• Ensure programs and materials meet quality, compliance, and review requirements.

Skills

Biopharma marketing

Rare disease

Epilepsy/DEE

Leadership

Cross-functional collaboration

Brand strategy

Communication

Job description

Location: This position may be performed remotely, but requires the flexibility and willingness to travel as needed.

The Opportunity

Help shape a brand from the ground up—and a launch that matters to patients and families. Praxis is seeking an experienced Brand Lead to develop and execute brand strategy for our rare epilepsy programs in developmental and epileptic encephalopathies (DEEs).

Reporting to the Head of Rare Disease, you will turn commercial direction into focused brand plans, lead brand launch readiness, and build a high-performing marketing team. This is an opportunity to bring sharp strategic thinking and hands-on execution to a foundational role, working across functions with the speed, quality, and reliability patients deserve.

Primary Responsibilities

• Develop and execute the brand strategy and marketing plan, informed by patient, caregiver, healthcare professional, and market insights.
• Lead brand launch readiness, coordinating marketing priorities, timelines, and deliverables with cross-functional partners.
• Build and develop a high-performing marketing team with clear priorities and accountability.
• Manage marketing budgets and agency partners, evaluate performance, and adapt plans to improve results.
• Ensure marketing programs and materials meet quality, compliance, and review requirements.

Qualifications and Key Success Factors

• Biopharmaceutical marketing experience, including recent product launch experience; rare disease experience is strongly preferred, with epilepsy or DEE experience a plus.
• A track record of translating strategic thinking into effective marketing execution.
• Experience leading and developing teams and working effectively across functions.
• Sound judgment and the ability to prioritize and deliver in a fast-moving environment.
• Clear, candid communication and curiosity about different perspectives.
• The physical and mental requirements of our roles include but are not limited to regular use of a computer, devices or other office equipment, clear communication, and occasional movement. You'll need comfort with screen work, basic hand coordination, and focus. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

At Praxis, we believe that taking care of our people (and their people) is important, so we provide a world-class benefits package to help you thrive.

• This includes 99% of the premium paid for medical, dental and vision plans.
• We also provide company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage.
• Thinking about the future? We match dollar-for-dollar up to 6% on eligible 401(k) contributions and sweeten the deal with long-term stock incentives and ESPP.
• We provide a discretionary quarterly bonus, an extremely flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns.

Not to mention, you'll also be joining a phenomenal crew of colleagues who are smart, engaged and inspiring. We aim high, collaborate hard, and produce results. Let’s achieve the impossible together!

To round out our world-class total rewards package, we provide annualized base salary in the range listed below. This range reflects the base salary the Company reasonably expects to pay for the position at the time of posting. Placement within the range will be based on job-related factors, including experience, qualifications, scope of responsibilities, and demonstrated track record of delivering results in similar roles.

$270,000 - $290,000 USD

Praxis Precision Medicines is a clinical-stage biopharmaceutical company translating genetic insights into the development of therapies for central nervous system disorders characterized by neuronal imbalance. At Praxis we share a common vision of reshaping the human condition into a more freeing and fulfilled existence by developing high impact medicines for patients and families affected by and living with complex brain disorders. Our core Values of Trust, Ownership, Curiosity and Results are foundational to every aspect of our business and are exemplified by each and every one of our team members.

Diversity, Equity & Inclusion

Guided by our core values, at Praxis Precision Medicines, Inc. we continue to DARE FOR MORE to advance, promote, and champion diversity, equity, and inclusion by encouraging individuals to bring their authentic selves and perspectives to work each day. We are an equal opportunity employer and committed to providing opportunities to all qualified applicants without regard to race, religious creed, color, gender identity or expression, age, national origin, sexual orientation, disability, genetics, military service and veteran status, or any other characteristic protected by federal, state, or local laws.

Praxis does not accept unsolicited submissions from recruitment agencies for open positions. We ask all recruitment agencies to refrain from contacting any Praxis employee regarding any position. All unsolicited resumes submitted by recruitment agencies to any Praxis employee in any form or method will be deemed to be the property of Praxis, and Praxis explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruitment agency.