Brand Lead, Relutrigine

Praxis Precision Medicines; United States; Remote; USD 270,000 - 290,000; Full time

Job summary

Praxis Precision Medicines is seeking an experienced Brand Lead to shape and drive the brand strategy for our rare epilepsy programs. This role partners with the Head of Rare Disease to translate commercial direction into focused brand plans, own launch readiness, and build a high-performing marketing team.

You will collaborate across functions and manage budgets and agencies to deliver high-quality, compliant marketing programs.

Qualifications

• Biopharmaceutical marketing experience, including recent product launch experience; rare disease experience strongly preferred, with epilepsy or DEE experience a plus.
• Track record translating strategic thinking into effective marketing execution.
• Experience leading and developing teams and working effectively across functions.
• Sound judgment and ability to prioritize and deliver in a fast-moving environment.
• Clear, candid communication and curiosity about different perspectives.

Responsibilities

• Develop and execute the brand strategy and marketing plan informed by patient, caregiver, healthcare professional, and market insights.
• Lead brand launch readiness, coordinating marketing priorities, timelines, and deliverables with cross-functional partners.
• Build and develop a high-performing marketing team with clear priorities and accountability.
• Manage marketing budgets and agency partners, evaluate performance, and adapt plans to improve results.
• Ensure marketing programs and materials meet quality, compliance, and review requirements.

Skills

Brand strategy

Launch readiness

Team leadership

Cross-functional collaboration

Budget management

Communication

Biopharma marketing

Job description

Location

United States

This position may be performed remotely, but requires the flexibility and willingness to travel as needed.

The Opportunity

Help shape a brand from the ground up— and a launch that matters to patients and families. Praxis is seeking an experienced Brand Lead to develop and execute brand strategy for our rare epilepsy programs in developmental and epileptic encephalopathies (DEEs).

Reporting to the Head of Rare Disease, you will turn commercial direction into focused brand plans, lead brand launch readiness, and build a high-performing marketing team. This is an opportunity to bring sharp strategic thinking and hands-on execution to a foundational role, working across functions with the speed, quality, and reliability patients deserve.

Primary Responsibilities

• Develop and execute the brand strategy and marketing plan, informed by patient, caregiver, healthcare professional, and market insights.
• Lead brand launch readiness, coordinating marketing priorities, timelines, and deliverables with cross-functional partners.
• Build and develop a high-performing marketing team with clear priorities and accountability.
• Manage marketing budgets and agency partners, evaluate performance, and adapt plans to improve results.
• Ensure marketing programs and materials meet quality, compliance, and review requirements.

Qualifications and Key Success Factors

• Biopharmaceutical marketing experience, including recent product launch experience; rare disease experience is strongly preferred, with epilepsy or DEE experience a plus.
• A track record of translating strategic thinking into effective marketing execution.
• Experience leading and developing teams and working effectively across functions.
• Sound judgment and the ability to prioritize and deliver in a fast-moving environment.
• Clear, candid communication and curiosity about different perspectives.
• The physical and mental requirements of our roles include but are not limited to regular use of a computer, devices or other office equipment, clear communication, and occasional movement. You'll need comfort with screen work, basic hand coordination, and focus. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Compensation & Benefits

• At Praxis, we believe that taking care of our people (and their people) is important, so we provide a world class benefits package to help you thrive.
• This includes 99% of the premium paid for medical, dental and vision plans.
• We also provide company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage.
• Thinking about the future? We match dollar-for-dollar up to 6% on eligible 401(k) contributions and sweeten the deal with long-term stock incentives and ESPP.
• We provide a discretionary quarterly bonus, an extremely flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns.

Company Overview

Praxis Precision Medicines is a clinical-stage biopharmaceutical company translating genetic insights into the development of therapies for central nervous system disorders characterized by neuronal imbalance. At Praxis we share a common vision of reshaping the human condition into a more freeing and fulfilled existence by developing high impact medicines for patients and families affected by and living with complex brain disorders. Our core Values of Trust, Ownership, Curiosity and Results are foundational to every aspect of our business and are exemplified by each and every one of our team members.

Diversity, Equity & Inclusion

Guided by our core values, at Praxis Precision Medicines, Inc. we continue to DARE FOR MORE to advance, promote, and champion diversity, equity, and inclusion by encouraging individuals to bring their authentic selves and perspectives to work each day. We are an equal opportunity employer and committed to providing opportunities to all qualified applicants without regard to race, religious creed, color, gender identity or expression, age, national origin, sexual orientation, disability, genetics, military service and veteran status, or any other characteristic protected by federal, state, or local laws.

Annualized Base Salary

$270,000—$290,000 USD