Patient Marketing Manager - Epilepsy

Praxis Precision Medicines, Inc.; Boston (MA); Remote; USD 176,000 - 196,000; Full time

Job summary

Praxis Precision Medicines, Inc. is seeking a Patient Marketing Manager to lead patient and caregiver strategies for relutrigine across the epilepsy portfolio.

You will translate patient insights into campaigns, content, and experiences that align with commercial goals and measurable outcomes. In this role you will drive launch readiness, collaborate across Commercial, Medical, Market Access, Analytics, and external partners, and own budgets and timelines to deliver high-impact programs that

Qualifications

• Experience leading patient or consumer marketing strategies in biopharma or regulated environments.
• Ability to translate patient insights into actionable strategies and programs.
• Proven track record launching campaigns across channels and moving from strategy to execution.

Responsibilities

• Own and advance the relutrigine patient strategy across disease and treatment journey.
• Lead patient marketing launch workstreams, including campaigns, content, channels, and experiences.
• Develop deep understanding of patient/caregiver behaviors through market research and analytics.
• Design integrated experiences across education, communications, digital, and patient support.
• Measure success with defined metrics and adjust investments based on results.
• Collaborate with Patient Advocacy, Medical, Market Access, Analytics, and other teams to create a cohesive patient experience.
• Oversee agency partners, budgets, timelines, and review processes to ensure speed and quality.

Skills

Strategic marketing leadership

Integrated multichannel marketing

Patient insights

Cross-functional collaboration

Data-driven decisions

Job description

Location: This position may be performed remotely but requires flexibility and a willingness to travel as needed.

Position Summary

Praxis is looking for a Patient Marketing Manager to support relutrigine in our epilepsy portfolio. You lead the development and execution of our patient marketing strategy as we work to bring high-impact medicines to people living with complex CNS disorders.

You’ll take a lead role in shaping how we understand, engage, educate, and support patients and caregivers across the treatment journey for relutrigine. You will translate deep patient insight into strategies and experiences that are meaningful, differentiated, and actionable – working from market development through launch and beyond. You’ll build rather than inherit: identifying and prioritizing the highest-impact opportunities and leading cross-functional teams and external partners to deliver programs that make a measurable difference for patients and the business.

Success requires strategic leadership, independent judgment, and hands‑on execution. You’ll work closely across Commercial, Medical, Patient Advocacy, Market Access, Analytics, Legal/Regulatory/Compliance, and external partners to align priorities, make informed tradeoffs, and drive delivery with a high degree of autonomy, while maintaining a relentless focus on the people we ultimately serve: patients and their families.

Primary Responsibilities

• Own and advance the relutrigine patient strategy. Develop and execute insight-driven patient and caregiver marketing strategies across the disease and treatment journey, connecting patient needs to clear commercial objectives and measurable outcomes. Translate strategy into a prioritized marketing plan, with clear recommendations on audience focus, programs, and resource needs.
• Build for launch . Lead patient marketing launch workstreams, including the development and execution of patient-facing launch campaigns, content, channels, and experiences, moving comfortably between strategy and execution. Establish milestones, manage dependencies, and address risks to ensure readiness and delivery of assigned launch priorities.
• Start with the patient. Develop a deep understanding of patient and caregiver behaviors, barriers, motivations, and unmet needs through market research, analytics, field insights, and cross-functional partnership . Partner with research and analytics teams to shape learning priorities and close critical insight gaps. Turn those insights into strategic choices, program priorities, and actionable recommendations.
• Design connected experiences . Lead the development of an integrated approach across the moments that matter—including disease education, branded communications, digital experiences, patient support, and emerging opportunities—rather than a collection of disconnected tactics. Align patient marketing programs with the broader brand strategy and partner across functions to ensure continuity across channels and touchpoints.
• Measure what matters. Define and take accountability for success measures, use data and experimentation to understand what is working, and rapidly evolve strategy and execution based on what we learn. Communicate performance, translate findings into investment recommendations, and identify opportunities to optimize or expand successful programs.
• Lead across boundaries . Lead patient marketing initiatives in close partnership with Patient Advocacy, Medical, Market Access, Sales, Analytics, Legal/Regulatory/Compliance, and other teams to create a cohesive patient experience . Build alignment, resolve competing priorities, and influence through clarity, credibility, and results rather than title. Provide direction and guidance to project teams and share best practices to strengthen execution.
• Own the work . Set clear expectations for agency and external partners and oversee their performance; manage assigned budgets, timelines, and review processes with high standards for speed and quality. Forecast spending, assess resource needs, and recommend adjustments as priorities evolve . Identify problems early, make thoughtful tradeoffs, and drive solutions through completion.

Qualifications and Key Success Factors

W e care about what you have built and the impact you have had—not simply the number of years you have worked.

• Demonstrated success independently leading the development and execution of patient or consumer marketing strategies in biopharma, healthcare, or another highly regulated environment; launch experience with ownership of key marketing workstreams is strongly valued.
• Deep understanding of the patient journey and the ability to turn patient insight into compelling strategy , experiences, and execution.
• Strong strategic judgment and prioritization skills paired with a willingness to get into the details and personally move work forward.
• Experience leading integrated marketing across channels from planning through execution and optimization, with a strong understanding of digital engagement and evolving consumer behaviors.
• Fluency in using research, analytics, and performance data to make decisions, prioritize investments, test assumptions, and improve outcomes.
• Demonstrated success leading complex work across functions in a fast‑moving environment where influence matters more than hierarchy. Ability to align stakeholders, navigate competing priorities, and guide project teams toward shared outcomes.
• Experience managing agency relationships, budgets, and delivery against defined milestones, with accountability for quality, spending, and results.
• Excellent communication skills and the ability to make complex ideas simple, clear, and actionable. Confidence presenting recommendations, performance results, and tradeoffs to senior stakeholders.
• Comfort operating with ambiguity. You ask the questions that need to be asked, make decisions with imperfect information and limited direction, and adapt quickly as the evidence changes.
• High ownership and high standards . You follow through, surface risks early, give and receive candid feedback, and care deeply about both the quality of the work and the people doing it.
• CNS, specialty medicine, rare disease, or other high‑unmet‑need category experience is valuable, but curiosity, learning agility, and demonstrated impact matter more than checking every box.

$176,000 - $196,000 USD

Compensation & Benefits

At Praxis, we believe that taking care of our people (and

Praxis Precision Medicines is a clinical‑stage biopharmaceutical company translating genetic insights into the development of therapies for central nervous system disorders characterized by neuronal imbalance. At Praxis we share a common vision of reshaping the human condition into a more freeing and fulfilled existence by developing high impact medicines for patients and families affected by and living with complex brain disorders. Our core Values of Trust, Ownership, Curiosity and Results are foundational to every aspect of our business and are exemplified by each and every one of our team members.

Diversity, Equity & Inclusion

Guided by our core values, at Praxis Precision Medicines, Inc. we continue to DARE FOR MORE to advance, promote, and champion diversity, equity, and inclusion by encouraging individuals to bring their authentic selves and perspectives to work each day. We are an equal opportunity employer and committed to providing opportunities to all qualified applicants without regard to race, religious creed, color, gender identity or expression, age, national origin, sexual orientation, disability, genetics, military service and veteran status, or any other characteristic protected by federal, state, or local laws.