Brand & Competitive Intelligence Lead for Growth

Morningstar, Inc.; Chicago (IL); Hybrid; USD 95,275 - 139,742; Full time

Benefits offered by this job

401(k) match

Comprehensive health benefits

Paid time off and sabbatical

Professional development opportunities

Job summary

Morningstar, Inc. is seeking a Senior Manager, Brand and Competitive Intelligence Insights to lead the development and buildout of Brand Research and Competitive Intelligence within the Market Research CoE.

The role will establish a scalable, centralized approach to insights that support growth and informed decision-making across Morningstar. The position collaborates with Brand, Product Marketing, Content & Platforms, and Sales to ensure timely, consistent, and impactful insights.

Qualifications

• Experience in brand research or competitive intelligence, preferably in B2B/financial services.
• Ability to build or scale a research function with governance and stakeholder workflows.
• Deep understanding of brand measurement, testing, perception tracking, and applying insights to business decisions.
• Strong knowledge of competitive intelligence methods including external monitoring and profiling.
• Ability to translate complex findings into actionable recommendations for branding, messaging, and GTM decisions.

Responsibilities

• Build a scalable Brand Research framework with strategy, measurement, and stakeholder intake.
• Establish a competitive intelligence capability with market monitoring and competitor profiling.
• Synthesize findings into business-ready narratives linking insights to actions.
• Present insights to senior stakeholders to drive decision-making.
• Connect brand/CI with other insights streams like market research and AI insights.
• Identify opportunities to use AI and scalable workflows to improve efficiency and asset accessibility.
• Manage external research partners ensuring quality and timeliness.

Skills

Brand research

Competitive intelligence

Stakeholder management

Governance & processes

Excel & data analysis

Narrative storytelling

AI-enabled workflows

Tools

Visualization tools

Job description

Morningstar, Inc. is seeking a Senior Manager, Brand and Competitive Intelligence Insights to lead the development and buildout of Brand Research and Competitive Intelligence within the Market Research CoE.

The role will establish a scalable, centralized approach to insights that support growth and informed decision-making across Morningstar. The position collaborates with Brand, Product Marketing, Content & Platforms, and Sales to ensure timely, consistent, and impactful insights.