Brand & Integrated Marketing Manager

Ming Wang Knits; Town of Texas (WI); On-site; USD 50,000 - 90,000; Full time

Job summary

Join a dynamic and family-owned company as a Brand & Integrated Marketing Manager, where you will play a crucial role in ensuring brand cohesion across various teams. This position focuses on managing a comprehensive marketing calendar, driving public relations strategies, and spearheading influencer marketing initiatives. You will have the opportunity to work with diverse teams, including Performance Marketing, Merchandising, and the Executive team, to create a consistent brand experience. If you are passionate about women's luxury apparel and eager to make a significant impact in a collaborative environment, this role is perfect for you.

Benefits

Employer Covered 100% Medical

Dental Insurance

Vision Insurance

401K

PTO

10 Paid Holidays

Qualifications

• 2-4 years of experience in social media and influencer marketing.
• Expertise in leading social media networks including Instagram and TikTok.

Responsibilities

• Collaborate with various teams to ensure brand cohesion across five brands.
• Drive public relations strategy and manage agencies & contractors.

Skills

Social Media Marketing

Influencer Marketing

Public Relations

Marketing Analytics

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Public Relations

Bachelor’s degree in Communications

Tools

Adobe

Canva

InDesign

Job description

MEISON is a collection of high-end and luxury women’s apparel brands including Jones New York, Misook,
Ming Wang, Masai Copenhagen, and Kasper. We focus on elevated, timeless workwear and fashions that are
easy to mix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are
found online, through specialty boutiques, and in stores with our various retail partners such as Neiman
Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s, and Dillard’s.

Position Summary:
As a Brand & Integrated Marketing Manager, you will play a pivotal role in ensuring brand cohesion and
efficient operations across various teams within our organization. Your responsibilities include
collaborating with Performance Marketing & CRM, Retail & B2B, Merchandising, People, and the
Executive team to streamline the marketing funnel and deliver a consistent brand experience.

Benefits:

• Employer Covered 100% Medical, Dental & Vision
• 401K
• PTO
• 10 Paid Holidays

Responsibilities

• Collaborate with Performance Marketing & CRM, Retail & B2B, Merchandising, People, and the Executive
  team to ensure brand cohesion and efficient operations across our five brands.
• Create, manage, implement, and track a comprehensive marketing calendar covering the entire marketing lifecycle, from lead generation to customer retention.
• Drive public relations strategy, including managing agencies & contractors, and aligning with brand strategy and growth opportunities in retail & ecommerce.
• Identify, secure, and develop strategic brand collaborations and partnerships.
• Spearhead influencer marketing and brand ambassador programs.
• Lead organic social media strategy and planning across platforms like Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
• Participate in Sales Strategy meetings to advocate for integrated marketing messages.
• Oversee creation and production of marketing literature related to product launches and marketing initiatives.

Experience and Qualifications:

• Bachelor’s degree in Marketing, Public Relations, Communications, Graphic Design, or a related field.
• 2-4 years of experience in social media and influencer marketing, focusing on channel and program management.
• Expertise in leading social media networks including Instagram, TikTok, Facebook, LinkedIn, and Pinterest.
• Experience with social management and editing software such as Adobe, Canva, InDesign is preferred.
• Knowledge of marketing metrics and analytics.
• Proactive communication and problem-solving skills.

More About Meison:

We are a family-owned and operated company, and our core values shape our company culture. These values guide our team collaboration, problem-solving, and resource management. We are committed to understanding our customers and providing solutions that help them build a quality wardrobe that suits their style and lifestyle. Our goal is to become a leading provider of women’s high-end luxury apparel in the US, creating an inspiring environment that simplifies wardrobe building for our customers, emphasizing value beyond aesthetics.