Brand & Integrated Marketing Lead — Launches & Growth

Roo; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Health benefits

401(k) plan

Stipends

Parental leave

Job summary

Roo is seeking a senior marketing leader to own brand strategy and end-to-end campaigns for a rapidly growing veterinary staffing platform. You will lead high-impact product and company launches, shape messaging, and drive cross-functional collaboration with product, sales, and ops.

You will build and run a thought leadership program, partner with PR to secure earned media, and elevate voices of veterinary professionals and Roo's leadership team.

Qualifications

• Experience leading brand launches and company-wide campaigns.
• Ability to build and manage a thought leadership program.
• Strong collaboration with PR for earned media and partnerships.

Responsibilities

• Lead Roo's biggest launches and end-to-end campaigns across the company.
• Build a thought leadership program and partner with PR for earned media.
• Elevate the voices of veterinary professionals and Roo's executives.

Skills

Brand strategy

Campaign management

PR & media relations

Budget planning

Thought leadership

Job description

Roo is seeking a senior marketing leader to own brand strategy and end-to-end campaigns for a rapidly growing veterinary staffing platform. You will lead high-impact product and company launches, shape messaging, and drive cross-functional collaboration with product, sales, and ops.

You will build and run a thought leadership program, partner with PR to secure earned media, and elevate voices of veterinary professionals and Roo's leadership team.