Senior Brand & Integrated Marketing Manager

Roo Veterinary, Inc.; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Home office stipend

Continuing education stipend

Health benefits

401K

Unlimited PTO

Job summary

Roo Veterinary, Inc. is seeking a Senior Brand & Integrated Marketing Manager to lead Roo’s biggest launches and brand campaigns for veterinary professionals and animal hospitals.

You’ll own narrative, channel plans, measurement, and cross‑functional orchestration with product marketing, partnerships, and PR to drive awareness and trust. This remote‑first role may be hybrid in San Francisco; the team values storytelling, data‑driven decisions, and a strong point of view on how marketing shapes

Qualifications

• Deep experience in integrated, brand, or campaign marketing from strategy through measurement.
• Ability to align cross-functional teams around a shared plan and keep launches on track.
• Experience managing PR or earned-media programs and building thought leadership.
• Experience owning brand research, budgets, and agency relationships.
• Strong storytelling and measurement mindset.
• Interest in how AI and emerging tools can augment marketing while preserving human judgment.
• Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus.

Responsibilities

• Lead Roo's biggest launches and brand campaigns end-to-end with audience insights and narrative.
• Own brand calendar, briefs, channel planning, execution, and measurement.
• Lead brand research and benchmarks to guide investment decisions.
• Turn industry moments into signature Roo campaigns.
• Bring creative ideas and storytelling to campaigns across formats and channels.
• Lead co-marketing with partners and convert customer stories into campaigns and thought leadership.
• Expand brand growth into new markets with adaptable campaigns and PR.
• Manage campaign budgets and establish repeatable planning systems.

Skills

Integrated marketing

Brand marketing

Campaign launches

Cross-functional leadership

PR management

Thought leadership

AI awareness

Tools

PR agencies

Job description

Senior Brand & Integrated Marketing Manager

Remote

What We Do

We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives.

Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets.

Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

About the Role

We're looking for a Senior Brand & Integrated Marketing Manager to build the big moments that define Roo's brand. You'll lead the launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience Roo. Your work will build awareness, trust, and affinity while supporting Roo's broader growth through strong strategy, storytelling, execution, and measurement.

Responsibilities

Integrated Campaigns & Launches

• Lead Roo's biggest launches and company-level brand campaigns end-to-end: audience insight, narrative, briefs, channel planning, cross-functional orchestration, execution, and measurement.
• Own Roo's brand campaign calendar and measurement standard, partnering with brand, product marketing, lifecycle, partnerships, and other functions so every campaign feels like Roo.
• Lead brand research and benchmarks that show how campaigns move awareness and perception, and use them to guide where brand investment goes next.
• Turn industry moments (conferences, recognition weeks, and seasonal moments) into signature Roo moments.
• Bring strong creative ideas and storytelling to every campaign, including new formats and channels.
• Lead a steady cadence of co-marketing campaigns with Roo's strategic partners, and turn customer and success stories into integrated campaigns, press, and thought leadership.
• Lead brand growth in new markets, adapting campaigns, PR, and industry presence for each market as Roo expands.
• Own and track campaign and PR agency budgets, and build repeatable systems for campaign planning, briefing, and measurement.

Thought Leadership & PR

• Partner with our PR agency on earned media, trade media, and sponsored content, turning Roo's proof points into stories that strengthen our credibility.
• Build Roo's thought leadership program, bringing Roo's point of view on the future of veterinary work to the industry through research, content, and speaking opportunities.
• Elevate the voices of veterinary professionals, hospital leaders, and Roo's executives so Roo's story is told by the people who live it.

Qualifications

• You have deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement.
• You bring cross-functional teams together around a shared plan and keep complex launches on track.
• You've managed PR agencies or earned-media programs and built thought leadership that lands with a professional audience.
• You've owned brand research, budgets, and agency relationships, and make smart trade-offs with each.
• A strong storyteller with creative judgment and a clear point of view on how to measure whether a campaign worked.
• Thoughtful about where AI and emerging tools improve how marketing teams work, and where human judgment matters most.
• Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role.

Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data (with example cities listed).

Exact compensation may vary based on skills, experience, and location.

$145,000 - $185,000 USD

$130,000 - $170,000 USD

$120,000 - $160,000 USD

Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City)

$115,000 - $150,000 USD

Tier 5 Pay Range (examples: Madison, Birmingham, San Antonio, Spokane, Toronto)

$110,000 - $140,000 USD

Core Values

Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!

What to expect from working at Roo!

For permanent, full time employees, we offer:

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.

As set forth in Roo’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.