Brand Insights Lead — Growth & Measurement

Anthropic; San Francisco (CA); Hybrid; USD 255,000 - 320,000; Full time

Benefits offered by this job

Competitive compensation

Equity option

Flexible vacation & parental leave

Job summary

Anthropic is seeking a Brand Insights, Measurement Lead in San Francisco to strengthen brand decision-making through rigorous measurement of marketing impact. You will own recurring readouts, partner with Marketing Insights, Comms, and data science, and drive actionable insights across brand health, awareness, and pipeline.

The role requires deep expertise in marketing analytics, experimentation, and data storytelling, with a focus on making complex data accessible to senior leaders and

Qualifications

• Bachelor's degree or higher in a quantitative field or equivalent experience.
• Fluent in SQL and Python or R; able to move between exploratory pulls and rigorous modeling.
• Experience designing experiments (A/B tests) and applying causal-inference methods to business questions.
• Experience running end-to-end campaign measurement and building recurring metrics reports.
• Ability to translate hedged results into clear, actionable recommendations for non-technical stakeholders.

Responsibilities

• Own recurring executive and all-hands readouts to highlight key metrics for marketing leadership.
• Lead the brand health studies and vendor relationships that field them.
• Coordinate across Comms, Marketing and data science on a unified brand-health dashboard.
• Support media mix modeling, multi-touch attribution and lift analyses.
• Run pre/post-campaign analyses and distill learnings into next campaign changes.
• Roll up campaign learnings into a recurring leadership view of channels and audiences.
• Build audience and funnel analyses from awareness to conversion to inform investment decisions.
• Audit sentiment reporting and streamline data processes for reliability.
• Manage underlying data pipelines ensuring recurring readouts are up-to-date.

Skills

SQL

Python

R

AB tests

Statistical modeling

Data storytelling

Education

Bachelor's degree

Tools

Snowflake

BigQuery

Tableau

Looker

Power BI

Job description

Anthropic is seeking a Brand Insights, Measurement Lead in San Francisco to strengthen brand decision-making through rigorous measurement of marketing impact. You will own recurring readouts, partner with Marketing Insights, Comms, and data science, and drive actionable insights across brand health, awareness, and pipeline.

The role requires deep expertise in marketing analytics, experimentation, and data storytelling, with a focus on making complex data accessible to senior leaders and