Brand Insights & AI Innovation Leader

mars; Chicago (IL); On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Mars University

Bonus potential

Job summary

Mars is seeking a Brand Insights & AI Innovation Manager to join its Corporate Affairs team in London or Chicago. This onsite role focuses on elevating brand reputation through data-driven insights and AI-enabled storytelling across brand, external and internal communications.

You will define audiences, establish trust metrics, manage a learning plan, and lead AI adoption to improve efficiency and impact within the CA function.

Qualifications

• BS/BA degree required.
• 5–10 years of experience in consumer insights.
• Experience across a range of FMCG categories/brands.
• Corporate brand experience preferred.

Responsibilities

• Target Audience Definition : Develop audience profiles across Mars’ brand ecosystem and illuminate insights, needs, and opportunities.
• Trust & Reputation Performance : Create a quantitative framework to evaluate trust and reputational impact for leadership updates.
• Consumer Learning Plan : Define and execute annual learning plan and manage its budget.
• AI Data & Analytics : Identify opportunities to accelerate AI tools and workflows for data insights and cost savings.
• AI CoE Leadership : Lead AI capability development and drive adoption across Corporate Affairs teams.

Skills

Consumer insights

FMCG brands

Brand strategy

Stakeholder management

Education

Bachelor's degree

Job description

Mars is seeking a Brand Insights & AI Innovation Manager to join its Corporate Affairs team in London or Chicago. This onsite role focuses on elevating brand reputation through data-driven insights and AI-enabled storytelling across brand, external and internal communications.

You will define audiences, establish trust metrics, manage a learning plan, and lead AI adoption to improve efficiency and impact within the CA function.