Brand Insights & AI Innovation Manager

mars; Chicago (IL); On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Mars University

Bonus potential

Job summary

Mars is seeking a Brand Insights & AI Innovation Manager to join its Corporate Affairs team in London or Chicago. This onsite role focuses on elevating brand reputation through data-driven insights and AI-enabled storytelling across brand, external and internal communications.

You will define audiences, establish trust metrics, manage a learning plan, and lead AI adoption to improve efficiency and impact within the CA function.

Qualifications

• BS/BA degree required.
• 5–10 years of experience in consumer insights.
• Experience across a range of FMCG categories/brands.
• Corporate brand experience preferred.

Responsibilities

• Target Audience Definition : Develop audience profiles across Mars’ brand ecosystem and illuminate insights, needs, and opportunities.
• Trust & Reputation Performance : Create a quantitative framework to evaluate trust and reputational impact for leadership updates.
• Consumer Learning Plan : Define and execute annual learning plan and manage its budget.
• AI Data & Analytics : Identify opportunities to accelerate AI tools and workflows for data insights and cost savings.
• AI CoE Leadership : Lead AI capability development and drive adoption across Corporate Affairs teams.

Skills

Consumer insights

FMCG brands

Brand strategy

Stakeholder management

Education

Bachelor's degree

Job description

Title: Brand Insights & AI Innovation Manager

Location: Chicago, IL or London

Workstyle: Onsite

Mars does not sponsor visas for this role. This position is not eligible for relocation benefits

The Mars corporate brand is on a journey to elevate its reputation by growing brand awareness and building trust through storytelling. Global Corporate Affairs is seeking to step-change reputational impact through the addition of stronger insights, data, and analytics foundations, that will be further accelerated through the application and adoption of AI. This assignment is the first dedicated internal role with this priority and focus.

This role will be part of the central Corporate Affairs global team. While it will report to the Corporate Brand and Purpose VP, the capabilities and deliverables of this role will serve the needs across CA pillars- brand, external communications, internal communications, and public affairs.

Additionally, the AI capabilities aspect of this role will serve as a CoE within the Corporate Affairs global function, strongly collaborating with the Corporate Affairs capabilities sponsor and Data Technology

What will be your responsibilities?

• Target Audience Definition : Develop target audience profiles across the Mars corporate brand stakeholder ecosystem- including Consumers, Associates, Government/Policy Makers, and Media/Industry Influencers; Create audience definitions and illuminate insights, needs, and opportunities
• Trust & Reputation Performance : Establish a quantitative framework for evaluating trust across the Mars corporate brand stakeholder ecosystem (Consumers, Associate, Government/Policy Makers, Customer, etc.); Establish a model to evaluate reputational impact attribution; Provide ongoing support for brand reputation updates with senior leadership
• Consumer Learning Plan : Partner with CA team to define and execute annual learning plan for foundational knowledge and key campaigns / initiatives; Manage learning plan budget
• AI Data & Analytics : Identify opportunities to accelerate and adopt AI tools and workflows to drive data and analytics, including AI enabled solutions / innovation and opportunities for efficiencies and cost savings
• AI Capability Center of Excellence (CoE) : Serve as the AI CoE for global Corporate Affairs.
  • Identify AI opportunities across the global CA function
  • Build AI capability/upskilling across the CA community
  • Drive adoption of AI tools and workflows within everyday communications activities
  • Identify opportunities to improve operational efficiency
  • Advise on AI-enabled solutions that support CA teams and strategic priorities

What are we looking for?

• BS/BA degree
• 5-10 years of experience in consumer insights
• Experience across a range of FMCG categories/brands
• Corporate brand experience (preferred)

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.