Brand Insights & AI Innovation Lead

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars, Incorporated in Chicago, IL (onsite) seeks a Brand Insights & AI Innovation Manager to lead audience profiling and trust metrics that guide how we tell stories and build reputational strength. The role will advance AI data capabilities and establish an AI CoE within Corporate Affairs, collaborating with stakeholders across brand, external and internal communications, and public affairs.

We expect 5–10 years in consumer insights, FMCG experience, and a BS/BA degree; corporate brand

Qualifications

• BS/BA degree required.
• 5–10 years of experience in consumer insights.
• Experience across a range of FMCG categories/brands.
• Corporate brand experience (preferred).

Responsibilities

• Target Audience Definition: Develop target audience profiles across the Mars corporate brand stakeholder ecosystem – including Consumers, Associates, Government/Policy Makers, and Media/Industry Influencers; Create audience definitions and illuminate insights, needs, and opportunities.
• Trust & Reputation Performance: Establish a quantitative framework for evaluating trust across the Mars corporate brand stakeholder ecosystem; Establish a model to evaluate reputational impact attribution; Provide ongoing support for brand reputation updates with senior leadership.
• Consumer Learning Plan: Partner with CA team to define and execute annual learning plan for foundational knowledge and key campaigns / initiatives; Manage learning plan budget $<500K
• AI Data & Analytics: Identify opportunities to accelerate and adopt AI tools and workflows to drive data and analytics
• AI Capability Center of Excellence (CoE): Serve as the AI CoE for global Corporate Affairs.
• Identify AI opportunities across the global CA function
• Build AI capability/upskilling across the CA community
• Drive adoption of AI tools and workflows within everyday communications activities
• Identify opportunities to improve operational efficiency
• Advise on AI-enabled solutions that support CA teams and strategic priorities

Education

BS/BA degree

Job description

Mars, Incorporated in Chicago, IL (onsite) seeks a Brand Insights & AI Innovation Manager to lead audience profiling and trust metrics that guide how we tell stories and build reputational strength. The role will advance AI data capabilities and establish an AI CoE within Corporate Affairs, collaborating with stakeholders across brand, external and internal communications, and public affairs.

We expect 5–10 years in consumer insights, FMCG experience, and a BS/BA degree; corporate brand