Brand Innovation Manager — Baby & Kids Wellness

Mommy's Bliss; San Francisco (CA); Presencial; USD 120.000 - 170.000; Jornada completa

Descripción de la vacante

Mommy’s Bliss is seeking a consumer-focused Brand Manager, Innovation to drive development and commercialization of new baby and children’s products. Translate insights, trends, and science into differentiated innovations aligned with growth strategy.

Reporting to the Director of Innovation, you’ll partner across R&D, QA, Regulatory, Sales, Supply Chain, Finance, and Marketing to ensure products meet consumer needs, are brand-aligned, and commercially viable.

Formación

• Bachelor's degree in Marketing, Business, Product Development, or a related field, or equivalent practical experience.
• 4–7 years of experience in brand management, product marketing, innovation, product development, or a related role within consumer packaged goods (CPG).
• Experience managing projects from concept development through launch or commercialization.
• Strong project management skills, including the ability to manage timelines, milestones, dependencies, and cross-functional deliverables.
• Experience using consumer insights, market research, competitive analysis, and business data to inform recommendations.
• Strong analytical and financial skills, including familiarity with pricing, sales forecasts, cost of goods, and gross margin.
• Experience with syndicated data (e.g., Circana, Nielsen) and major retail and e-commerce partners (e.g. Target, Walmart, Amazon)
• Excellent written and verbal communication skills, including the ability to develop clear briefs, presentations, and business recommendations.
• Demonstrated ability to work collaboratively across functions and influence stakeholders without direct authority.
• Strong organizational skills and the ability to manage multiple projects in a dynamic, growth-oriented environment.
• A proactive, curious, and solutions-oriented approach to problem-solving.
• Preferred: Experience in dietary supplements, OTC, or baby/children's wellness categories

Responsabilidades

• Support the development and execution of the company's innovation pipeline in alignment with business objectives, brand strategy, and long-term growth opportunities.
• Identify and evaluate new product opportunities based on consumer needs, category trends, competitive activity, emerging ingredients, and market whitespace.
• Partner with the Director of Innovation and cross-functional stakeholders to prioritize innovation opportunities based on consumer relevance, differentiation, feasibility, and commercial potential.
• Maintain innovation roadmaps, project timelines, stage-gate milestones, and key deliverables to ensure projects progress efficiently from concept through launch.
• Monitor the competitive landscape and emerging trends across vitamins, supplements, digestive health, infant and children's wellness, and adjacent categories.
• Develop business cases and recommendations to support innovation investments and portfolio decisions.

Conocimientos

Brand management

Product marketing

Innovation

Project management

Consumer insights

Pricing

Financial analysis

Syndicated data

Cross-functional leadership

CPG

Educación

Bachelor's degree in Marketing, Business, Product Development, or related field

Herramientas

Circana

Nielsen

Descripción del empleo

Mommy’s Bliss is seeking a consumer-focused Brand Manager, Innovation to drive development and commercialization of new baby and children’s products. Translate insights, trends, and science into differentiated innovations aligned with growth strategy.

Reporting to the Director of Innovation, you’ll partner across R&D, QA, Regulatory, Sales, Supply Chain, Finance, and Marketing to ensure products meet consumer needs, are brand-aligned, and commercially viable.