Brand Manager Innovation

Mommy's Bliss; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Mommy’s Bliss is seeking a consumer-focused Brand Manager, Innovation to drive development and commercialization of new baby and children’s products. Translate insights, trends, and science into differentiated innovations aligned with growth strategy.

Reporting to the Director of Innovation, you’ll partner across R&D, QA, Regulatory, Sales, Supply Chain, Finance, and Marketing to ensure products meet consumer needs, are brand-aligned, and commercially viable.

Qualifications

• Bachelor's degree in Marketing, Business, Product Development, or a related field, or equivalent practical experience.
• 4–7 years of experience in brand management, product marketing, innovation, product development, or a related role within consumer packaged goods (CPG).
• Experience managing projects from concept development through launch or commercialization.
• Strong project management skills, including the ability to manage timelines, milestones, dependencies, and cross-functional deliverables.
• Experience using consumer insights, market research, competitive analysis, and business data to inform recommendations.
• Strong analytical and financial skills, including familiarity with pricing, sales forecasts, cost of goods, and gross margin.
• Experience with syndicated data (e.g., Circana, Nielsen) and major retail and e-commerce partners (e.g. Target, Walmart, Amazon)
• Excellent written and verbal communication skills, including the ability to develop clear briefs, presentations, and business recommendations.
• Demonstrated ability to work collaboratively across functions and influence stakeholders without direct authority.
• Strong organizational skills and the ability to manage multiple projects in a dynamic, growth-oriented environment.
• A proactive, curious, and solutions-oriented approach to problem-solving.
• Preferred: Experience in dietary supplements, OTC, or baby/children's wellness categories

Responsibilities

• Support the development and execution of the company's innovation pipeline in alignment with business objectives, brand strategy, and long-term growth opportunities.
• Identify and evaluate new product opportunities based on consumer needs, category trends, competitive activity, emerging ingredients, and market whitespace.
• Partner with the Director of Innovation and cross-functional stakeholders to prioritize innovation opportunities based on consumer relevance, differentiation, feasibility, and commercial potential.
• Maintain innovation roadmaps, project timelines, stage-gate milestones, and key deliverables to ensure projects progress efficiently from concept through launch.
• Monitor the competitive landscape and emerging trends across vitamins, supplements, digestive health, infant and children's wellness, and adjacent categories.
• Develop business cases and recommendations to support innovation investments and portfolio decisions.

Skills

Brand management

Product marketing

Innovation

Project management

Consumer insights

Pricing

Financial analysis

Syndicated data

Cross-functional leadership

CPG

Education

Bachelor's degree in Marketing, Business, Product Development, or related field

Tools

Circana

Nielsen

Job description

Mommy’s Bliss is seeking a consumer-focused, commercially minded Brand Manager, Innovation to help drive the development and commercialization of new products for babies and children that support the needs of parents, caregivers, and families. This role will help translate consumer insights, emerging market trends, scientific advancements, and business opportunities into differentiated product innovations that support the company's growth strategy.

Reporting to the Director of Innovation, the Brand Manager, Innovation will manage key aspects of the innovation pipeline, from opportunity identification and concept development through product launch and post-launch evaluation. This individual will partner closely with Research & Development, Quality, Regulatory, Sales, Supply Chain, Finance, and Marketing to ensure new products meet consumer needs, align with brand strategy, and are commercially viable.

The ideal candidate combines strong brand management fundamentals with project management, analytical thinking, and a passion for innovation. They are comfortable navigating ambiguity, managing multiple projects, and bringing cross-functional teams together to move ideas from concept to market.

Key Responsibilities

• Support the development and execution of the company's innovation pipeline in alignment with business objectives, brand strategy, and long-term growth opportunities.
• Identify and evaluate new product opportunities based on consumer needs, category trends, competitive activity, emerging ingredients, and market whitespace.
• Partner with the Director of Innovation and cross-functional stakeholders to prioritize innovation opportunities based on consumer relevance, differentiation, feasibility, and commercial potential.
• Maintain innovation roadmaps, project timelines, stage-gate milestones, and key deliverables to ensure projects progress efficiently from concept through launch.
• Monitor the competitive landscape and emerging trends across vitamins, supplements, digestive health, infant and children's wellness, and adjacent categories.
• Develop business cases and recommendations to support innovation investments and portfolio decisions.

Consumer Insights & Concept Development

• Translate consumer research, shopper insights, market data, and customer feedback into actionable innovation opportunities.
• Develop product concepts, consumer value propositions, positioning, benefit statements, and preliminary go-to-market recommendations.
• Coordinate concept testing, consumer research, and product feedback initiatives to validate demand and refine product concepts.
• Evaluate competitive products, pricing, packaging, claims, and product formats to identify opportunities for differentiation.
• Collaborate with R&D and technical partners to understand ingredient functionality, product feasibility, and potential product benefits.
• Ensure consumer needs and insights remain central to product development and decision-making.
• Lead day-to-day coordination of assigned innovation projects from approved concept through commercialization and launch.
• Develop project briefs, product requirements, positioning recommendations, and launch objectives.
• Partner with R&D, Quality, Regulatory, and external manufacturing partners to align product specifications, development timelines, testing requirements, and commercialization milestones.
• Coordinate cross-functional reviews of formulation, packaging, pricing, product benefits, and consumer-facing communications.
• Identify project risks, dependencies, and timeline challenges; proactively communicate issues and recommend solutions.
• Ensure innovation projects meet established requirements for quality, safety, regulatory compliance, cost, and commercial readiness.
• Support the development of product names, packaging concepts, product descriptions, and marketing materials in partnership with relevant stakeholders.
• Help ensure products are ready for retailer presentations, customer line reviews, e-commerce listings, and launch execution.

Business Case & Financial Analysis

• Develop and maintain innovation business cases, including estimated sales, pricing, cost of goods, gross margin, investment requirements, and projected profitability.
• Analyze category performance, market size, competitive pricing, and potential distribution opportunities to assess commercial viability.
• Partner with Finance, Sales, and Supply Chain to validate assumptions, understand operational constraints, and evaluate financial performance.
• Track innovation pipeline performance and report on project status, investment assumptions, and expected business impact.
• Support post-launch reviews to assess sales performance, consumer response, profitability, and opportunities for improvement.

Go-to-Market & Launch Planning

• Partner with Brand Marketing, Omnichannel Marketing, Sales, and E-commerce to develop launch plans for new products.
• Translate product features and consumer insights into clear positioning, messaging frameworks, and differentiated value propositions.
• Coordinate launch readiness activities, including product information, packaging assets, product claims, sell-in materials, and channel-specific requirements.
• Support retailer presentations, launch calendars, promotional planning, and product education initiatives.
• Ensure innovation launches are aligned with broader brand campaigns and commercial priorities.
• Monitor early launch performance and recommend adjustments to improve distribution, awareness, trial, and repeat purchase.

Cross-Functional Collaboration & Execution

• Serve as a central point of coordination for assigned innovation projects, maintaining alignment across internal teams and external partners.
• Facilitate project meetings, document decisions, communicate next steps, and maintain accountability for deliverables.
• Build productive relationships with R&D, Quality, Regulatory, Sales, Supply Chain, Finance, and external product development or manufacturing partners.
• Balance multiple projects and competing priorities while maintaining attention to detail and executional rigor.
• Contribute to continuous improvement of innovation processes, tools, and ways of working.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Product Development, or a related field, or equivalent practical experience.
• 4–7 years of experience in brand management, product marketing, innovation, product development, or a related role within consumer packaged goods (CPG).
• Experience managing projects from concept development through launch or commercialization.
• Strong project management skills, including the ability to manage timelines, milestones, dependencies, and cross-functional deliverables.
• Experience using consumer insights, market research, competitive analysis, and business data to inform recommendations.
• Strong analytical and financial skills, including familiarity with pricing, sales forecasts, cost of goods, and gross margin.
• Experience with syndicated data (e.g., Circana, Nielsen) and major retail and e-commerce partners (e.g. Target, Walmart, Amazon)
• Excellent written and verbal communication skills, including the ability to develop clear briefs, presentations, and business recommendations.
• Demonstrated ability to work collaboratively across functions and influence stakeholders without direct authority.
• Strong organizational skills and the ability to manage multiple projects in a dynamic, growth-oriented environment.
• A proactive, curious, and solutions-oriented approach to problem-solving.

Preferred: Experience in dietary supplements, OTC, or baby/children's wellness categories

About Mommy’s Bliss

Mommy’s Bliss is committed to supporting families with products designed to help parents and caregivers navigate the everyday challenges of raising healthy, happy children. Our team is passionate about quality, integrity, collaboration, and compassion. We seek people who share these values and want to make a meaningful contribution to the families and communities we serve.