Brand & Identity Design Director (First Hire)

Craft; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Job summary

Craft Agency Ltd. in New York is hiring the first permanent design leader to own a major brand reidentity from production through launch and into everything the company makes.

You’ll oversee two brands, manage a bench of designers, and ensure consistency across sales materials, events, digital, social, video, and product UI. You will migrate fragmented assets into Figma, build templates and libraries for scalable, on-brand output, and lead hands-on design alongside leadership responsibilities.

Qualifications

• 10+ years in brand and graphic design leading designers, agencies or contractors.
• Led full rebrands from identity through rollout across print, digital, environments and product.
• Experience ensuring consistent quality across many hands on large projects.

Responsibilities

• Own the new identity and manage brand rollout across all touchpoints.
• Direct a bench of independent designers and contractors; set priorities and review work.
• Migrate assets into Figma and build templates and libraries for fast, on-brand production; hands-on design.

Skills

Brand design leadership

Figma

Adobe CC

Information design

Team leadership

Education

10+ years in brand and graphic design

Tools

Figma

Adobe Illustrator

Adobe InDesign

Job description

Craft Agency Ltd. in New York is hiring the first permanent design leader to own a major brand reidentity from production through launch and into everything the company makes.

You’ll oversee two brands, manage a bench of designers, and ensure consistency across sales materials, events, digital, social, video, and product UI. You will migrate fragmented assets into Figma, build templates and libraries for scalable, on-brand output, and lead hands-on design alongside leadership responsibilities.