Senior Brand Designer: Lead Identity Systems & Strategy

Motto; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Motto is a global branding team tasked with shaping how brands look, feel, and connect with audiences. This role owns developing distinctive brand identities and cohesive design systems for ambitious clients, from strategy through execution.

You will design cohesive identity systems, collaborate with leadership, and translate insights into visually compelling work while building scalable guidelines for digital and physical use. Proficiency in Figma and Adobe CS plus AI tools will be pivotal.

Qualifications

• 5+ years in brand identity design, preferably at a leading agency.
• Strong typography, color, composition, and visual storytelling.
• Excellent presentation and communication skills for articulating ideas.

Responsibilities

• Develop original creative concepts and visual identities grounded in brand strategy.
• Design cohesive identity systems across typography, color, imagery, and art direction.
• Own significant portions of projects from exploration to final delivery.
• Collaborate with Creative Directors, Strategists, and Designers to elevate work.
• Translate strategic insights into compelling visual expressions.
• Create client presentations and articulate the thinking behind your work.
• Develop brand guidelines and scalable systems for digital and physical use.
• Explore emerging AI tools to enhance creativity and workflows.

Skills

Brand identity

Portfolio

Typography

AI tools

Education

Bachelor's degree in Design

Tools

Figma

Adobe Creative Suite

Illustrator

InDesign

Job description

Motto is a global branding team tasked with shaping how brands look, feel, and connect with audiences. This role owns developing distinctive brand identities and cohesive design systems for ambitious clients, from strategy through execution.

You will design cohesive identity systems, collaborate with leadership, and translate insights into visually compelling work while building scalable guidelines for digital and physical use. Proficiency in Figma and Adobe CS plus AI tools will be pivotal.