Senior Design Director

Craft; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Health coverage

Paid time off

Job summary

Craft Agency Ltd. in New York is hiring the first permanent design leader to own a major brand reidentity from production through launch and into everything the company makes.

You’ll oversee two brands, manage a bench of designers, and ensure consistency across sales materials, events, digital, social, video, and product UI. You will migrate fragmented assets into Figma, build templates and libraries for scalable, on-brand output, and lead hands-on design alongside leadership responsibilities.

Qualifications

• 10+ years in brand and graphic design leading designers, agencies or contractors.
• Led full rebrands from identity through rollout across print, digital, environments and product.
• Experience ensuring consistent quality across many hands on large projects.

Responsibilities

• Own the new identity and manage brand rollout across all touchpoints.
• Direct a bench of independent designers and contractors; set priorities and review work.
• Migrate assets into Figma and build templates and libraries for fast, on-brand production; hands-on design.

Skills

Brand design leadership

Figma

Adobe CC

Information design

Team leadership

Education

10+ years in brand and graphic design

Tools

Figma

Adobe Illustrator

Adobe InDesign

Job description

This is the first permanent design hire at a security and intelligence company, and the person who takes it will carry a brand-new identity from production through launch and into everything the company makes.

Its current brand work is functional, not distinctive. A rebrand is funded, in production, and heading for launch in mid-2027. There is no internal design predecessor, meaning you would be the first, and the most senior design voice in the building.

The Role

You’ll own the integrity of the new identity as it goes to market. In practice, that means running two brands side by side – holding the retiring one consistent while mapping and executing the changeover across every touchpoint.

You’ll direct a bench of independent designers and contractors, set priorities, review work, and hold a single standard across sales materials, events, digital, social, video, keynote decks and the UI of a client‑facing risk platform. One of your first jobs is practical: migrating fragmented assets into Figma and building the templates and libraries that let a fast‑scaling company produce on‑brand work at pace. This is hands‑on as well as directorial. You’ll design, not just sign off.

The Package

$150,000 – $175,000
Hybrid working
Health coverage and paid time off

The Person

You’ve spent 10+ years in brand and graphic design, leading designers, agencies or contractors along the way. You’ve taken an organisation through a full rebrand before – identity system through rollout across print, digital, environments and product – and can show how you held quality consistent across many hands.

Agency background is a plus, but portfolio and leadership story decide it. You’re fluent in Figma and Adobe CC, comfortable with information design, charts and maps, and you’ve worked alongside web and product teams. Steady under pressure, low on ego, and as willing to rebuild a slide before a meeting as to set the direction for the whole system.