Brand Head — US Leader for a Global OTC Brand

Opella; Morristown (TN); On-site; USD 215,000 - 311,000; Full time

Job summary

Opella is seeking a Brand Head for Allegra in Morristown, NJ to shape global brand strategy and adapt it to the US market. This VP-level role leads with sustainability and social impact, driving growth and profitability.

You will mentor talent, collaborate across teams, and advance an agile, digitally savvy marketing organization while delivering measurable brand equity and market share gains.

Qualifications

• Bachelor’s degree from an accredited college or university; Masters, MBA or equivalent preferred
• 15+ years of experience in brand marketing, especially in OTC or FMCG, with digital savvy
• Proven track record across Global and large US Market leadership roles, ideally in Allergy OTC category
• Leadership skills to envision, engage, enable, and execute
• Cooperate transversally: collaboration and influence skills up-down-across organizations and cultures/geographies.

Responsibilities

• Member of Global Allegra Leadership Team to help drive company culture, strengthen values, and assist with further alignment of the US business and strategy with Global Allegra business and team.
• Strategic leadership and ownership for Allegra US business, the largest brand market combination within Opella, ensuring aligned Where to Play and How to Win choices along the Opella growth framework.
• Strong partnering with Global Central Team and cross-functional partners within the US organization.
• Guide team to create integrated E2E consumer connections based on consumer journey and marketing mix analysis.
• Guardian of brand equity in line with Global Brand Definition and in-market brand fundamentals.
• Definition of US innovation strategy and ownership of brand performance: Brand Health, market share, P&L management.
• Oversight of Allegra Canada business in collaboration with Canada leadership.
• Lead people development and transition to agile, digitally savvy marketing.

Job description

Opella is seeking a Brand Head for Allegra in Morristown, NJ to shape global brand strategy and adapt it to the US market. This VP-level role leads with sustainability and social impact, driving growth and profitability.

You will mentor talent, collaborate across teams, and advance an agile, digitally savvy marketing organization while delivering measurable brand equity and market share gains.