Global HCP Lead, Allegra

1023 Chattem, Inc; Morristown (NJ); On-site; USD 152,000 - 219,000; Full time

Job summary

Opella seeks a Global HCP Lead to advance our multi-channel HCP marketing strategy across a global footprint. You will define the global HCP framework, develop assets for engagement with GPs, ENTs, Pediatricians and other medical professionals, and ensure alignment with brand and regulatory requirements.

You will mentor teams, translate scientific insights into actionable messaging, and drive the execution of high-impact campaigns while collaborating with Brand, Medical and MCE teams.

Qualifications

• 5+ years of senior level marketing and general managerial experience; relevant experience in HCP marketing in the OTC, Health/Wellness, or Healthcare/Pharma sectors is a must.
• Experience marketing in FMCG or OTC healthcare brands is highly desirable.
• Ability to translate scientific and market insights into actionable global HCP strategies and craft and execute HCP-centric marketing activation that builds Brands Love.
• Commercial acumen with P&L management and project ROI judgement.
• Strong ability to understand therapeutic areas and claims and translate into clear messaging.
• Skilled in managing multiple projects, timelines, and stakeholders across geographies.
• Proven adaptability to changing priorities and strategies.
• Proven ability to work cross-functionally and influence without authority.

Responsibilities

• Defines HCP/ MCE engagement strategy in line with overall brand strategy fundamentals and science-led differentiation and key HCP insights to drive recommendations and prescriptions for Allegra.
• Ensures alignment with global brand strategy, regulatory requirements and scientific medical support.
• Leverages scientific and commercial acumen to drive short and mid-term executional HCP excellence as a key pillar of the overall marketing strategy.
• Manages HCP content creation and toolkit deployment from ideation to in-market delivery and advises markets on content adapted locally.
• Develops scientific and promotional materials for HCP audiences (e.g., detailing aids, congress materials, digital assets).
• Gathers and analyzes HCP and related consumer insights to inform strategy and content development.
• Monitors prescription shares and recommendations data and performance metrics and define corrective actions and campaign optimization based on data.

Skills

HCP marketing

Omni-channel

Digital channels

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Job description

Salary Range: $151,500.00 - $218,833.33 All Compensation will be determined commensurate with demonstrated experience.

Global HCP Lead, Allegra Location: Morristown, NJ

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we're challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Global HCP Lead, you'll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the Job:

You will leverage your scientific and commercial acumen to drive short and mid-term executional HCP excellence, from defining the global HealthCare Professional marketing strategy to building the assets needed for multi-channel engagement of HCP activation with GPs, ENTs, Pediatricians, Allergists and other members of the medical community in key focus markets and around the globe. Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities:

• Defines HCP/ MCE engagement strategy in line with overall brand strategy fundamentals and science-led differentiation and key HCP insights to drive recommendations and prescriptions for Allegra.
• Ensures alignment with global brand strategy, regulatory requirements and scientific medical support.
• Leverages scientific and commercial acumen to drive short and mid-term executional HCP excellence as a key pillar and contributor of the overall integrated Allegra marketing and commercial strategy.
• Manages HCP content creation and toolkit deployment from ideation to in-market delivery and advises markets on content adapted locally.
• Develops scientific and promotional materials for HCP audiences (e.g., detailing aids, congress materials, digital assets).
• Shares learnings and best practices across markets to raise overall market performance levels in HCP approach and acts as a consultant to the market in their HCP approach and delivery.
• Gathers and analyzes HCP and related consumer insights to inform strategy and content development.
• Monitors prescription shares and recommendations data and performance metrics and define corrective actions and campaign optimization based on data together with the Zone Brand leads.
• Is critical in driving HCP marketing with Brand marketing, Medical and MCE teams, by providing professional project management support to ensure global project plans are designed and executed in line with planned time, cost and quality.
• Guides teams through the initiation, planning, execution, monitoring and control and close out phases of HCP programs to achieve a successful execution of the HCP Marketing strategy.
• Collaborates with Science team to ensure accuracy and compliance.

About You:

• 5+ years of senior level marketing and general managerial experience; Relevant Experience in HCP marketing (detailing, conferences and omni-channel HCP marketing) in the OTC, Health/Wellness, or Healthcare/Pharma sectors is a must.
• Experience marketing in FMCG or OTC healthcare brands is highly desirable.
• Ability to translate scientific and market insights into actionable global HCP strategies and craft and execute HCP-centric marketing activation that builds Brands Love.
• Commercial acumen with P&L management and project ROI judgement.
• Strong ability to understand therapeutic areas and claims and ability to translate into clear, compelling and differentiated messaging.
• Skilled in managing multiple projects, timelines, and stakeholders across geographies.
• Proven adaptability to changing priorities and strategies.
• Proven ability to work cross-functionally and influence without authority with strong communication and interpersonal skills.
• Knowledge of digital channels and omnichannel engagement for HCPs.
• Bachelor's degree required, Master's preferred.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide - and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.