Brand & Growth Social Media Lead

Evlo AI; Chicago (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

Evlo AI is seeking a Brand & Social Media Lead to own the brand's presence across LinkedIn, X, Instagram, TikTok, and YouTube. You’ll translate product launches, campaigns, and company news into engaging content that grows audiences, drives engagement, and fuels pipeline for both B2B and B2C audiences.

You’ll sit at the intersection of brand and demand gen, leading content calendar, managing paid social, and analyzing performance with GA4 and UTMs to inform leadership decisions.

Qualifications

• Experience owning brand social channels end-to-end.
• Ability to translate launches and campaigns into engaging content.
• Strong copywriting and platform-native storytelling.
• Experience running paid social campaigns across LinkedIn/Meta/X.
• Basic video editing and content production skills.
• Comfort with analytics and reporting to leadership.

Responsibilities

• Develop and execute social strategy across LinkedIn, X, Instagram, TikTok, and YouTube.
• Own the content calendar: produce, publish organic posts, video, and campaigns with design support.
• Manage paid social campaigns across LinkedIn Ads, Meta Ads, and X Ads, optimizing budgets.
• Grow and moderate community: respond to comments, DMs, and mentions.
• Run experiments on content formats and cadence; report growth, engagement, and pipeline attribution.
• Track competitors and industry trends to keep the brand voice current.

Skills

Social media strategy

Content production

Community management

Paid social management

Copywriting

Video editing

Analytics

Tools

Sprout Social

Hootsuite

Buffer

CapCut

Premiere

GA4

UTM tracking

Job description

Evlo AI is seeking a Brand & Social Media Lead to own the brand's presence across LinkedIn, X, Instagram, TikTok, and YouTube. You’ll translate product launches, campaigns, and company news into engaging content that grows audiences, drives engagement, and fuels pipeline for both B2B and B2C audiences.

You’ll sit at the intersection of brand and demand gen, leading content calendar, managing paid social, and analyzing performance with GA4 and UTMs to inform leadership decisions.