Brand Growth & Paid Media Director

The Fountain Group; New York (NY); Hybrid; USD 76,000 - 90,000; Full time

Job summary

The Fountain Group is seeking a Paid Media Manager for a hybrid role in New York. You will lead planning, execution, and reporting for paid media campaigns across channels, and manage media agency relationships to optimize channel mix.

The ideal candidate brings 8–10+ years of paid media experience, strong data analytics, 1P data targeting, and budget pacing with MMM exposure. A Bachelor's degree is required, and collaboration with analytics and sales teams is essential.

Qualifications

• 8–10+ years of progressive paid media experience.
• Paid media campaign planning, execution, optimization, and performance reporting.
• Media agency management and large-scale media budget management.
• Experience analyzing large datasets, search trends, campaign performance, and KPIs.
• First-party (1P) data targeting and CRM-driven media activation.
• Media budget pacing, P&L management, RAF flighting, and Pure Media spend tracking.
• Incremental sales measurement and MMM exposure.
• Advanced Microsoft Excel and PowerPoint skills.

Responsibilities

• Lead planning, execution, implementation, and reporting for paid media campaigns across channels.
• Manage media agency relationships, including channel mix recommendations and quarterly tactical plans.
• Align paid media strategies with short- and long-term brand objectives.
• Leverage first-party (1P) data with CRM and data partners for consumer targeting and campaign optimization.
• Develop and maintain strategic relationships with publishers and media platforms to identify media opportunities.
• Consolidate campaign learnings, performance insights, and activation results for regular reporting.
• Coordinate monthly transactional media reporting with analytics and commercial teams to support sales objectives.
• Oversee brand media budgets, monthly pacing, RAF flighting, and Pure Media spend within P&L.
• Partner with measurement and MMM leads on measurement initiatives and incremental sales reporting.

Skills

8–10+ years paid media experience

Paid media planning

Media agency management

Data analysis

1P data targeting & CRM activation

Excel & PowerPoint

Education

Bachelor's degree

Job description

The Fountain Group is seeking a Paid Media Manager for a hybrid role in New York. You will lead planning, execution, and reporting for paid media campaigns across channels, and manage media agency relationships to optimize channel mix.

The ideal candidate brings 8–10+ years of paid media experience, strong data analytics, 1P data targeting, and budget pacing with MMM exposure. A Bachelor's degree is required, and collaboration with analytics and sales teams is essential.