Senior Marketing Manager — LA Onsite Brand Growth

Aspire Bakeries LLC; Los Angeles (CA); On-site; USD 108,000 - 144,000; Full time

Benefits offered by this job

Culture

Health & Wellness

Work-Life Balance

401(k) with company match

Growth & Development

AI productivity tools

Job summary

Aspire Bakeries LLC in Los Angeles, CA is seeking a Senior Marketing Manager to translate the La Brea Bakery growth plan into integrated strategies and disciplined execution.

You will connect consumer insights, brand strategy, innovation, customer marketing, digital commerce, PR, social, experiential, and sales enablement to grow awareness, distribution, velocity, and profitability while protecting the brand's artisan heritage.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of marketing experience in CPG, food, beverage, retail, or a related consumer industry, including ownership of a brand or business segment.
• Demonstrated success leading integrated brand plans, product launches, and cross‑functional commercialization initiatives.
• Experience in brand marketing plus at least two of the following areas: customer/shopper marketing, digital/e‑commerce, PR/influencer, innovation, insights/category management, or agency leadership.
• Demonstrated experience managing budgets, agencies, negotiations, and performance measurement.
• Excellent written, verbal, and presentation skills with advanced PowerPoint, strong Excel skills, and proficiency with modern marketing and AI‑enabled productivity tools.
• Strong strategic and analytical skills with the ability to translate complex data into clear business recommendations and travel as needed for business activities.

Responsibilities

• Lead annual and long‑term brand strategies that drive growth, distribution, revenue, and profitability while strengthening La Brea Bakery's premium artisan positioning.
• Translate consumer, customer, category, competitive, and performance insights into strategic priorities, actionable plans, and executive‑ready business recommendations.
• Drive integrated marketing programs across paid, owned, earned, social, influencer, PR, experiential, e‑commerce, and retail media channels with clear objectives, KPIs, and optimization plans.
• Lead innovation and commercialization strategies for new products, renovations, packaging, and growth platforms, balancing consumer needs, brand fit, operational feasibility, customer opportunity, and financial performance.
• Enable customer and sales growth through compelling sell stories, customer‑specific activation programs, merchandising tools, launch materials, and integrated omnichannel strategies.
• Manage agency and external partner relationships by establishing clear briefs, scopes, timelines, deliverables, and performance expectations.
• Own marketing budgets, forecasts, investment decisions, and performance measurement while proactively managing risks and driving accountability for business results.

Skills

Brand marketing

Budget management

Communication

PowerPoint

Excel

Strategic analysis

Education

Bachelor's degree in Marketing or related

Tools

PowerPoint

Excel

AI productivity tools

Circana/NielsenIQ

Job description

Aspire Bakeries LLC in Los Angeles, CA is seeking a Senior Marketing Manager to translate the La Brea Bakery growth plan into integrated strategies and disciplined execution.

You will connect consumer insights, brand strategy, innovation, customer marketing, digital commerce, PR, social, experiential, and sales enablement to grow awareness, distribution, velocity, and profitability while protecting the brand's artisan heritage.