Brand & Growth Marketing Manager

Uplift Brands; Smyrna (TN); On-site; USD 85,000 - 115,000; Full time

Job summary

Uplift Brands in Smyrna, TN seeks a strategic Marketing Manager to lead brand development for our newly acquired personal care category. This role owns the brand for the product category and oversees two direct reports: a Brand Manager and a Digital & Social Marketing Associate.

You will drive go-to-market plans, retailer launches, digital marketing, and key customer presentations while shaping the 3-year product pipeline and category strategy.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years of consumer-packaged goods product management/brand management with increasing responsibility and promotions.
• Experience in Amazon management through direct and indirect (broker) channels.
• 5+ years of profit and loss responsibility, including managing brand expense budgets.
• Experience in digital marketing – including social media, SEM, SEO, influencer, email, and affiliate.

Responsibilities

• Own go-to-market and commercialization planning for all Uplift brands.
• Drive retailer-specific launches: sizes, fragrances, products; coordinate design, packaging, and go-to-market implementations.
• Develop key sell-in storytelling for new/base products.
• Support consistent brand and messaging across full portfolio.
• Manage digital and content marketing for Uplift brands and retail media networks.
• Maintain 3-year product pipeline for current and net new portfolio opportunities.
• Lead category and consumer insights to strengthen brand adoption; present to customers.
• Own POS forecasting for the total brand portfolio; manage category P&L.
• Lead New Product Development and Innovation roadmap via stage-gate process.
• Oversee marketplace (Amazon) and retailer e-commerce; work with broker; maximize ROAS.

Skills

Brand management

Retail marketing

Digital marketing

Cross-functional leadership

Amazon/channel management

Education

Bachelor's degree

MBA

Job description

Uplift Brands in Smyrna, TN seeks a strategic Marketing Manager to lead brand development for our newly acquired personal care category. This role owns the brand for the product category and oversees two direct reports: a Brand Manager and a Digital & Social Marketing Associate.

You will drive go-to-market plans, retailer launches, digital marketing, and key customer presentations while shaping the 3-year product pipeline and category strategy.