Brand Growth Manager — Tea Brand (US Market)

LIPTON Teas; Hoboken (NJ); In loco; USD 110.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health, dental, disability and life保险

401(k) with company match

Flexible Spending Accounts

Paid time off 20–30 days

Company holidays

Parental leave

Descrizione del lavoro

Lipton Teas is seeking a Brand Manager for Lipton in the US to shape strategy and growth for one of the world’s best-known tea brands. Reporting to the Brand Director, translate insights, trends, and financial data into clear growth priorities and integrated plans for the US market.

You will lead end-to-end initiatives with Sales, Consumer Insights, Finance, R&D, Supply Chain, Global Marketing, and agencies, turning objectives into compelling campaigns, packaging, pricing, and customer plans

Competenze

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years in brand management or related marketing role.
• Experience with syndicated data (NIQ/IRI) and consumer research.

Mansioni

• Develop and execute annual brand plans translating Lipton’s strategy into US priorities.
• Lead integrated campaigns across media, digital, shopper, and PR.
• Coordinate with Sales, Insights, Finance, R&D, Supply Chain, and agencies to drive launches.

Conoscenze

Brand management

Cross-functional leadership

Analytical skills

Project management

Presentation skills

Formazione

Bachelor’s degree in Marketing/Business

MBA or advanced degree

Strumenti

NIQ

IRI

Descrizione del lavoro

Lipton Teas is seeking a Brand Manager for Lipton in the US to shape strategy and growth for one of the world’s best-known tea brands. Reporting to the Brand Director, translate insights, trends, and financial data into clear growth priorities and integrated plans for the US market.

You will lead end-to-end initiatives with Sales, Consumer Insights, Finance, R&D, Supply Chain, Global Marketing, and agencies, turning objectives into compelling campaigns, packaging, pricing, and customer plans