Beard Brand Marketing & Social Lead

Essor; Minneapolis (MN); On-site; USD 80,000 - 90,000; Full time

Job summary

Essor, a growth platform for challenger brands, seeks a Retail Marketing & Social Media Manager to own Viking Revolution’s retail strategy, PR, and organic social. You will coordinate with Retail Sales, Creative, and our PR agency to bring launches to life across Amazon, Walmart, and Sprouts.

You’ll execute organic social on Instagram and TikTok, use AI tools to create content, manage retail media campaigns, and oversee influencer relationships.

Qualifications

• 4+ years of brand marketing, PR, or social management experience.
• Experience managing PR agencies and affiliate programs.
• Experience building influencer/advocacy programs.
• Strong knowledge of TikTok and Instagram ecosystems.
• Ability to translate brand priorities into a calendar and campaigns.
• AI-native mindset with ability to automate reporting and outreach.

Responsibilities

• Execute brand strategy across PR, affiliates, advocates, and social.
• Lead quarterly brand campaigns from concept to launch.
• Own the overall brand calendar and align activities by channel.
• Manage PR agency relationships and affiliate programs.
• Identify and run Barber Brand Advocate program.
• Manage Viking's retail influencer relationships.
• Own organic social strategy for TikTok and Instagram.
• Create assets, write copy, and manage posting.
• Manage community engagement and trends.
• Coordinate product samples to press and influencers.

Skills

Brand marketing

PR management

Social media

AI mindset

Project management

Communication

Adaptability

Tools

N8N

Dify

Copilot

SQL

Job description

Essor, a growth platform for challenger brands, seeks a Retail Marketing & Social Media Manager to own Viking Revolution’s retail strategy, PR, and organic social. You will coordinate with Retail Sales, Creative, and our PR agency to bring launches to life across Amazon, Walmart, and Sprouts.

You’ll execute organic social on Instagram and TikTok, use AI tools to create content, manage retail media campaigns, and oversee influencer relationships.