Brand Storyteller & Social Media Lead

Rebel Road Hot Rod Garage; Albuquerque (NM); On-site; USD 42,000 - 60,000; Full time

Job summary

Rebel Road Hot Rod Garage is seeking a Social Media & Marketing contributor to grow our brand across digital platforms. You will craft content, manage voice, and drive engagement while balancing creativity with measurable results.

The role requires storytelling chops, familiarity with classic car culture, and the ability to document builds and events. You will work in a fast-paced shop environment to capture authentic content and support promotions and partnerships.

Qualifications

• Strong branding and storytelling ability to shape voice across platforms.
• Comfortable in a fast-paced, hands-on environment.
• Experience planning content and managing social media calendars.
• Able to analyze metrics and adjust campaigns accordingly.

Responsibilities

• Maintain a consistent Rebel Road brand voice across platforms.
• Plan, create, schedule, and publish content on Facebook, Instagram, TikTok, YouTube, etc.
• Capture builds and milestones; document shop activities for content.
• Develop short-form and long-form content that educates and excites audiences.
• Support promotions, events, and partnerships to grow brand visibility.
• Track inquiries and lead generation from marketing efforts; report ROI.

Skills

Branding & storytelling

Content planning

Social media strategy

Analytical mindset

Tools

Photo/Video editing tools

Job description

Rebel Road Hot Rod Garage is seeking a Social Media & Marketing contributor to grow our brand across digital platforms. You will craft content, manage voice, and drive engagement while balancing creativity with measurable results.

The role requires storytelling chops, familiarity with classic car culture, and the ability to document builds and events. You will work in a fast-paced shop environment to capture authentic content and support promotions and partnerships.