Brand Growth Lead: Own Brand Strategy & Launch

H.E.B.; San Antonio (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

H-E-B is seeking an Own Brand Manager to define and develop brand strategies across OB business areas, manage new product development, launch plans, and product lifecycle. You will drive brand growth, analyze consumer insights and collaborate with cross-functional teams to ensure on-time market launches and profitability.

Required: related degree and 3+ years of industry experience, strong MS Office and project management skills, and the ability to manage multiple projects in a fast-paced

Qualifications

• 3+ years of industry experience in brand or product management.
• Degree related to marketing, business, or a similar field.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Develop brand strategies and grow Own Brand (OB) across business areas.
• Lead new product development and create launch plans.
• Oversee product lifecycle and marketing materials.
• Analyze consumer insights and financial data to guide decisions.
• Collaborate with cross-functional teams to ensure on-time launches.

Skills

Brand management

Project management

Communication skills

Time management

Education

Related degree

Tools

MS Office

Excel

Job description

H-E-B is seeking an Own Brand Manager to define and develop brand strategies across OB business areas, manage new product development, launch plans, and product lifecycle. You will drive brand growth, analyze consumer insights and collaborate with cross-functional teams to ensure on-time market launches and profitability.

Required: related degree and 3+ years of industry experience, strong MS Office and project management skills, and the ability to manage multiple projects in a fast-paced