Brand Growth Lead for Beauty Extensions

Beauty Industry Group; Los Angeles (CA); On-site; USD 102,000 - 138,000; Full time

Job summary

Beauty Industry Group seeks a Brand Manager for BELLAMI extension methods. You will own health, revenue and margins, guide pricing, manage assortment, and lead cross-functional teams to deliver launches and campaigns that drive growth and market share.

You will oversee NPD from insight to launch, collaborate with sales, education, operations, and finance, and ensure campaigns align with brand positioning and business goals.

Qualifications

• 5–8 years in brand management, ideally in beauty, haircare, or a comparable consumer products environment.
• Hands-on experience running new product development through a formal stage-gate process, including building business cases and volumetric forecasts.
• Strong analytical skills; comfortable in Excel building forecasts, pricing models, and margin scenarios, and fluent in sell-through and syndicated data.
• Experience commissioning and acting on consumer research and brand tracking.
• Excellent brief writing and creative judgment — you can tell agencies what you need and recognize when the work is right.
• Proven ability to influence without authority across sales, education, operations, and creative.
• People management experience or clear readiness for it.

Responsibilities

• Own brand health, revenue and margin for extension methods; forecast against targets.
• Own pricing strategy, architecture and promotions by method; balance accessibility and margins.
• Manage the assortment: SKUs, lengths, textures, and shades; invest where needed.
• Partner with demand planning, operations and finance on forecasts and costs.
• Track performance and explain variances to leadership.
• Own the NPD pipeline: insight through concept, business case, development and launch.
• Drive go-to-market plans: narrative, channel sequencing, sampling and education.
• Conduct post-launch reviews and feed learnings into next rounds.
• Develop brand and method-level positioning; manage annual calendar and campaigns.
• Write briefs and steward campaigns with internal and agency partners.

Skills

Brand management

New product development

Data analysis

Consumer research

Brief writing

Cross-functional collaboration

People management

Excel proficiency

Tools

Excel

Job description

Beauty Industry Group seeks a Brand Manager for BELLAMI extension methods. You will own health, revenue and margins, guide pricing, manage assortment, and lead cross-functional teams to deliver launches and campaigns that drive growth and market share.

You will oversee NPD from insight to launch, collaborate with sales, education, operations, and finance, and ensure campaigns align with brand positioning and business goals.