Brand Growth Lead, eCommerce & Brand Building

Mars Incorporated; Franklin (TN); Presencial; USD 110 000 - 140 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Mars University

Industry-competitive salary and bonus

Resumo da oferta

Mars Incorporated is seeking a Brand Manager for eCommerce and Brand Building in Franklin, TN. You will lead end-to-end portfolio growth, blending traditional brand management with an eCommerce-first mindset, and align cross-functional teams to accelerate share and profitability across channels.

You will develop digital-first demand strategies, pioneer white-space opportunities, and collaborate with Sales and Marketing teams to maximize brand equity and online performance.

Qualificações

• Bachelor's degree in business, marketing, analytics, economics, or related field.
• 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing.
• Strong understanding of CPG industry dynamics and omnichannel retail.
• Strong financial acumen, negotiation skills, and strategic planning capabilities.
• Advanced analytical and problem-solving skills with the ability to translate data into insights.
• Proven ability to manage multiple priorities and influence cross-functional stakeholders.
• Excellent communication, executive presentation, and relationship management skills.

Responsabilidades

• Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
• Partner with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
• Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
• Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
• Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
• Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
• Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.

Conhecimentos

Brand management

eCommerce

Digital marketing

Strategic planning

Data-driven

Cross-functional collaboration

Executive communication

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Mars Incorporated is seeking a Brand Manager for eCommerce and Brand Building in Franklin, TN. You will lead end-to-end portfolio growth, blending traditional brand management with an eCommerce-first mindset, and align cross-functional teams to accelerate share and profitability across channels.

You will develop digital-first demand strategies, pioneer white-space opportunities, and collaborate with Sales and Marketing teams to maximize brand equity and online performance.