Brand Growth Lead — Cybersecurity SaaS

Logically; Dublin (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Professional development opportunities

Collaborative culture

Growth and advancement paths

Impactful work across cybersecurity

Job summary

Logically is seeking a resourceful Brand Marketing Manager to drive growth and engagement across target markets. You will own voice, identity, and digital presence, reporting to the CMO, with 3–5 years of hands-on brand and social marketing in a fast-paced environment.

You’ll balance data-driven decisions with creative storytelling, shaping positioning and high-impact content while building a loyal, informed community around Logically’s cyber-first approach.

Qualifications

• 3-5 years in brand marketing or social media marketing in B2B tech or IT/cybersecurity.
• Experience building and scaling brand voice, identity, and campaigns.
• Strong storytelling and data-driven optimization capabilities.
• Proven ability to manage agencies, vendors, and cross-functional teams.

Responsibilities

• Maintain and optimize Logically's brand presence across websites, social media, and collateral.
• Refine brand positioning and visual identity systems (logos, colors, typography, imagery).
• Serve as the brand champion across the org, ensuring consistency and quality in all communications.
• Strategically create a digital presence that embodies Logically's values and vision.
• Lead paid social campaigns and develop an organic strategy to grow reach and engagement.
• Build content calendars aligned to initiatives and industry trends.
• Monitor and respond to comments, messages, and reviews to maintain trust.
• Track performance metrics and use insights to optimize content and strategy.
• Collaborate with teams and agencies to produce multimedia content (videos, blogs, graphics).
• Capture real-time content during events and webinars to highlight culture and innovation.
• Repurpose existing content to align with trends and audience interests.
• Develop assets with timely delivery within project workflows.
• Monitor brand reputation and address feedback with professionalism.
• Analyze trends to align with brand voice and audience needs.
• Foster relationships with influencers, partners, and industry groups.
• Engage with IT and cybersecurity communities to grow authority.
• Use analytics tools to evaluate campaign effectiveness and guide strategies.
• Collaborate with Growth and RevOps to align brand and performance metrics.
• Share insights with leadership to inform future strategies.
• Manage relationships with agencies, media partners, and freelancers.
• Ensure deliverables are on brand, on time, and on budget.

Skills

Brand marketing

Social media marketing

Content strategy

Project management

Data-driven decisions

AI tools

Written & verbal comms

HubSpot

Google Analytics

Tools

HubSpot

Google Analytics

Canva

Job description

Logically is seeking a resourceful Brand Marketing Manager to drive growth and engagement across target markets. You will own voice, identity, and digital presence, reporting to the CMO, with 3–5 years of hands-on brand and social marketing in a fast-paced environment.

You’ll balance data-driven decisions with creative storytelling, shaping positioning and high-impact content while building a loyal, informed community around Logically’s cyber-first approach.