Brand Growth Director: Strategy, Pricing & Teams

Tacony Corporation; Fenton (MO); On-site; USD 120,000 - 190,000; Full time

Job summary

Tacony Corporation in St. Louis, MO is seeking a Director, Brand Marketing to lead strategic growth across a portfolio of consumer products. You will own the end-to-end go-to-market strategy, profitability, and lifecycle management, while building and leading a high-performing brand team.

Translate consumer insights and market data into actionable plans, roadmaps, and pricing decisions. Collaborate across functions and agencies to drive demand, brand equity, and ROI, delivering measurable

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (Masters preferred).
• At least 7+ years of combined brand marketing and/or product management experience in a CPG/manufacturing environment.
• At least 3+ years of experience leading marketing or product teams.
• Proven success leading brands/products with strategy development and go-to-market execution.
• Deep understanding of consumer insights, brand analytics, pricing strategy, and go-to-market decisions.
• Experience with product-line management tools including market research and pricing analysis.
• Strong track record in developing brand strategies and integrated marketing programs.
• Proficient in MS Office including Power BI; knowledge of ERP, PIM, and MarTech is a plus.
• Excellent communication skills and cross-functional influence.

Responsibilities

• Own the end-to-end go-to-market strategy for assigned brands/categories grounded in market data.
• Set and defend pricing using ROI and profitability data.
• Build and lead a high-performing cross-functional team and coordinate with agencies.
• Track leading indicators like share, ROI, and funnel health and adjust strategy as needed.
• Develop roadmaps and strategies aligned with business vision and customer needs.
• Conduct market research to understand customer requirements and competitive positioning.
• Represent the voice of the customer in requirements including performance and aesthetics.
• Identify opportunities to shape future product pipelines across brands.

Skills

Brand strategy

Leadership

Cross-functional collaboration

Data-driven decisions

Market research

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Power BI

MS Office

ERP systems

PIM systems

MarTech

Job description

Tacony Corporation in St. Louis, MO is seeking a Director, Brand Marketing to lead strategic growth across a portfolio of consumer products. You will own the end-to-end go-to-market strategy, profitability, and lifecycle management, while building and leading a high-performing brand team.

Translate consumer insights and market data into actionable plans, roadmaps, and pricing decisions. Collaborate across functions and agencies to drive demand, brand equity, and ROI, delivering measurable