Brand & Growth Director, Cancer Care Tech

Bios Life; Cambridge (MA); On-site; USD 140,000 - 200,000; Full time

Job summary

Bios Life in Cambridge, MA is hiring a Director of Marketing to build and lead our marketing strategy for a new cancer surveillance platform. The role blends strategy with hands-on execution and requires close collaboration with Clinical Care, Commercial, Product Development, and Patient Experience teams.

The Director will shape brand strategy, messaging, and market presence across digital, social, print, and events, and will eventually lead a small multi-channel marketing team in a

Qualifications

• Eight-plus years of progressive marketing experience across consumer health, digital health, oncology, or related healthcare contexts.
• Experience owning or shaping brand strategy, positioning, and messaging for emerging brands.
• Strong digital marketing capabilities and cross-channel campaign execution.
• Experience managing budgets, CAC, and channel decisions with data-driven decisions.
• Proven ability to work with clinical, commercial, product, patient experience teams.

Responsibilities

• Lead development and execution of an integrated, multi-channel marketing strategy across digital, social, print, content, email, events, and partnerships.
• Build differentiated messaging and a consistent brand voice for patients, providers, partners, and industry audiences.
• Manage external agencies and consultants, aligning them with Bios Life’s strategic priorities.
• Collaborate with Clinical Care, Commercial, Product Development and Research, and Patient Experience teams to reflect patient experience in marketing.
• Own and evolve brand standards, measurement, and performance reporting; drive awareness, engagement, and demand.

Skills

Brand strategy

Integrated marketing

Consumer marketing

Budget ownership

Cross-functional collaboration

Agency management

Job description

Bios Life in Cambridge, MA is hiring a Director of Marketing to build and lead our marketing strategy for a new cancer surveillance platform. The role blends strategy with hands-on execution and requires close collaboration with Clinical Care, Commercial, Product Development, and Patient Experience teams.

The Director will shape brand strategy, messaging, and market presence across digital, social, print, and events, and will eventually lead a small multi-channel marketing team in a