Brand Growth & Campaign Lead - GTM & Multi-Channel

Rust-Oleum Corporation; Vernon Hills (IL); On-site; USD 94,000 - 111,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

Business travel insurance

Flexible spending accounts

Employee Assistance Program (EAP)

Stock purchase plan

Vacation & sick days

Parental leave

401(k) plan

Pension plan

Paid holidays and floating holidays

Paid vacation

Job summary

Rust-Oleum Corporation seeks a Brand Marketing & Integration Manager to lead brand strategy and marketing activation across product platforms. You will translate consumer and competitive insights into compelling brand narratives, develop creative briefs, and partner with internal and external teams to bring big ideas to life with on-brand, on-time execution.

You will manage end-to-end campaign workflows, drive cross-functional collaboration, and ensure integration across channels and alignment

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7-10 years of progressive marketing experience with brand strategy, GTM planning, and campaign development.
• Experience in consumer goods or multi-channel launches and campaigns.
• Strong cross-functional collaboration with Product, Sales, and Channel Marketing.
• Proven ability to translate insights into brand narratives and activation plans.
• Excellent project management and ability to manage multiple campaigns simultaneously.

Responsibilities

• Partner with Product Development and Business Units to develop GTM strategies and launch plans.
• Translate insights into brand positioning, narratives, and integrated marketing plans.
• Lead development of campaign strategies and creative briefs with clear objectives and metrics.
• Coordinate with agencies and internal teams to deliver breakthrough campaigns.
• Manage end-to-end campaign process, timelines, and budgets.
• Collaborate across marketing teams for cohesive messaging and activation across channels.
• Serve as brand marketing liaison to Product and ensure alignment with commercial objectives.
• Contribute to cross-functional calendars and go-to-market plans.

Skills

Brand storytelling

Go-to-market planning

Campaign development

Cross-functional leadership

Analytics & insights

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Rust-Oleum Corporation seeks a Brand Marketing & Integration Manager to lead brand strategy and marketing activation across product platforms. You will translate consumer and competitive insights into compelling brand narratives, develop creative briefs, and partner with internal and external teams to bring big ideas to life with on-brand, on-time execution.

You will manage end-to-end campaign workflows, drive cross-functional collaboration, and ensure integration across channels and alignment