Brand Marketing & Campaign Integration Lead

Rust-Oleum Corporation; Vernon Hills (IL); On-site; USD 94,000 - 111,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability insurance

Business travel insurance

Flexible spending accounts

Employee Assistance Program (EAP)

Stock purchases

Vacation and sick days; parental leave

401(k) plan after 3 months

Pension after 5 years

9 paid holidays and 2 floating days

Job summary

Rust-Oleum seeks a Brand Marketing & Integration Manager to drive brand strategy and cross-functional marketing activation for assigned product platforms. You will translate insights into compelling narratives, develop creative briefs, and ensure end-to-end campaign execution across channels.

You will collaborate with Product, PR, and Demand Generation to deliver cohesive GTM plans, monitor KPIs, and optimize performance. A strong background in consumer goods marketing is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7-10 years of progressive marketing experience with proven expertise in brand strategy, go-to-market planning, and campaign development.
• Strong understanding of product commercialization and launch planning within a consumer goods or multi-channel environment.

Responsibilities

• Partner with Product Development and Business Unit leaders to develop go-to-market (GTM) strategies and plans that align product launches and growth initiatives with marketing activation.
• Translate business and consumer insights into brand positioning, narratives, and integrated marketing plans that support brand and category growth.
• Lead the development of campaign strategies and creative briefs that clearly define objectives, target audiences, insights, and success metrics.
• Partner with creative agencies and internal teams to develop breakthrough ideas and campaigns that express brand strategy and drive measurable impact.
• Manage the end-to-end campaign process, from concept and creative development through asset delivery, ensuring alignment with business strategy, timelines, and budgets.
• Collaborate with across marketing teams to ensure cohesive messaging and activation across all channels.
• Serve as the key brand marketing liaison to Product, ensuring marketing initiatives support commercial objectives, growth logic and in-market execution.
• Coordinate cross-functional input from Product, PR, and Demand Generation to deliver cohesive go-to-market plans and integrated communication calendars.
• Monitor brand performance, campaign KPIs, and category trends; partner with analytics and insights teams to inform ongoing optimization across channels.
• Contribute to the development of frameworks and processes that improve campaign planning, creative alignment, and marketing efficiency.
• Support brand architecture, identity, and positioning work led by the Director, ensuring consistency across assigned product platforms.
• Performs other duties as assigned in the interest of Rust-Oleum.

Skills

Brand strategy

Go-to-market planning

Campaign development

Cross-functional collaboration

Project management

Analytical skills

Communication

Agency management

Education

Bachelor's degree in Marketing

Job description

Rust-Oleum seeks a Brand Marketing & Integration Manager to drive brand strategy and cross-functional marketing activation for assigned product platforms. You will translate insights into compelling narratives, develop creative briefs, and ensure end-to-end campaign execution across channels.

You will collaborate with Product, PR, and Demand Generation to deliver cohesive GTM plans, monitor KPIs, and optimize performance. A strong background in consumer goods marketing is expected.