Brand Growth Associate Manager - Shopper & Digital

ForceBrands; Little Chute (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

ForceBrands is seeking an Associate Brand Manager to support brand strategy and day-to-day execution across retail, e-commerce, social, and digital channels. You will collaborate with internal teams and agency partners to strengthen brand performance and identify growth opportunities.

The role emphasizes shopper marketing, social content oversight, and performance tracking, requiring strong leadership and communication skills.

Qualifications

• 1–2 years of experience in CPG brand management.
• Bachelor’s degree required; MBA or another advanced degree preferred.
• Strong leadership, communication, and stakeholder-management abilities.
• Experience within the beverage or nutrition industry is preferred.
• Experience helping launch, manage, or scale an emerging brand is preferred.

Responsibilities

• Support development and execution of annual product-line strategies and plans.
• Partner with Sales and Marketing to implement go-to-market initiatives across retail and e-commerce.
• Develop shopper marketing and retail activation programs to boost product velocity.
• Create sales materials and merchandising playbooks with cross-functional teams.
• Assist with promotional programs across key retail accounts.
• Oversee content calendar for brand’s social and digital platforms and translate priorities into content.
• Manage agency relationships for content development, community management, and paid social.
• Review social content to ensure on-brand voice and guidelines.
• Support influencer/ambassador strategy, including sourcing and measurement.
• Monitor platform performance and translate results into actionable recommendations.
• Evaluate performance data and market trends to develop insights and recommendations.
• Track KPIs, including sales, market share, distribution, digital engagement, and sentiment.
• Create dashboards and performance updates for internal stakeholders.
• Conduct category research and competitive analysis to identify trends and whitespace opportunities.
• Contribute to annual planning and forecasting to inform business strategies and roadmaps.
• Identify opportunities for brand growth through product innovation and emerging channels.
• Manage brand approvals for packaging and campaigns to ensure consistency.
• Maintain brand tone, values, and visual identity across consumer touchpoints.
• Ensure brand plans align with broader company vision and objectives.

Skills

Leadership

Communication

Stakeholder mgmt

Education

Bachelor's degree

MBA or advanced degree

Job description

ForceBrands is seeking an Associate Brand Manager to support brand strategy and day-to-day execution across retail, e-commerce, social, and digital channels. You will collaborate with internal teams and agency partners to strengthen brand performance and identify growth opportunities.

The role emphasizes shopper marketing, social content oversight, and performance tracking, requiring strong leadership and communication skills.