Brand Growth Analytics Lead

WHOOP; Boston (MA); On-site; USD 120,000 - 155,000; Full time

Job summary

WHOOP is seeking a Senior Business Analyst for the Brand Marketing Analytics team in Boston to connect upper-funnel marketing to long-term business outcomes and drive smarter investment decisions through rigorous analytics.

You will analyze brand campaign performance across media channels, design measurement initiatives, build dashboards, and translate data into actionable recommendations that shape creative strategy and media planning.

Qualifications

• 4+ years of experience in business analytics, marketing analytics, or a related analytical function supporting consumer businesses.
• Strong analytical problem-solving skills with the ability to synthesize diverse data sources into clear business insights and effectively communicate recommendations to technical and non-technical stakeholders.
• Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.
• Experience with brand or upper-funnel measurement methodologies such as brand lift studies, awareness tracking, geo-lift experiments, or marketing mix modeling.
• Familiarity with media concepts and metrics (reach, frequency, impressions, CPM, GRPs) and how they connect to brand outcomes.
• Highly organized with the ability to manage multiple priorities in a fast-paced, collaborative environment.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Responsibilities

• Brand Performance Analysis: Analyze brand campaign performance across media channels, creative executions, audience segments, and markets to identify trends and measure effectiveness.
• Measurement Strategy & Experimentation: Design, execute, and evaluate brand measurement initiatives, including incrementality testing and marketing mix modeling.
• Brand Analytics & Reporting: Build and maintain dashboards and reporting frameworks for brand health, awareness, and media effectiveness.
• Insights & Strategic Recommendations: Synthesize data into actionable recommendations that influence creative strategy and media planning.
• Cross-Functional Partnership: Collaborate with Brand Marketing, Media, Data Science, and external partners to improve measurement capabilities.

Skills

Analytical problem-solving

Stakeholder communication

Multi-source data synthesis

AI tools adoption

Tools

SQL

Snowflake

dbt

Job description

WHOOP is seeking a Senior Business Analyst for the Brand Marketing Analytics team in Boston to connect upper-funnel marketing to long-term business outcomes and drive smarter investment decisions through rigorous analytics.

You will analyze brand campaign performance across media channels, design measurement initiatives, build dashboards, and translate data into actionable recommendations that shape creative strategy and media planning.