Performance Marketing Manager - Growth & Optimization

Whoop; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Equity

Competitive base salary

Job summary

WHOOP is hiring a Manager, Performance Marketing to execute and optimize global paid media programs that drive sustainable member growth. This role collaborates with Brand Media, Marketing Analytics, Creative, Strategy & Operations, Product, and Finance to maximize the impact of marketing investments.

The position is based in our Boston, MA office and requires ownership of paid media across channels, testing roadmaps, budgeting, and actionable insights.

Qualifications

• 4+ years of performance marketing / paid media experience with measurable business impact.
• Hands-on experience across multiple acquisition channels (paid social, search, video, programmatic).
• Strong data-driven decision making with forecasting and budgeting experience.
• Experience communicating impact to senior stakeholders and cross-functional teams.
• Understanding of attribution methodologies and testing frameworks.
• Experience in direct-to-consumer (DTC) environments and fast-growth settings.
• Ability to work in ambiguous environments and take ownership.
• Commitment to leveraging AI tools in day-to-day tasks.

Responsibilities

• Own day-to-day management and optimization of paid media campaigns across acquisition channels.
• Manage budgets and forecasts; analyze performance to improve CAC, ROAS, conversions.
• Build and maintain a testing roadmap for creative, audiences, messaging, and tactics.
• Collaborate with Creative and Brand Media to translate insights into briefs and recommendations.
• Develop recurring performance reports; share insights with Marketing and partners.
• Stay current on media platforms, tools, and industry trends; pilot new opportunities.

Skills

Paid media management

Analytics & forecasting

Cross-functional collaboration

A/B testing & optimization

Attribution & measurement

DTC experience

Ambiguity handling

AI tool usage

Job description

WHOOP is hiring a Manager, Performance Marketing to execute and optimize global paid media programs that drive sustainable member growth. This role collaborates with Brand Media, Marketing Analytics, Creative, Strategy & Operations, Product, and Finance to maximize the impact of marketing investments.

The position is based in our Boston, MA office and requires ownership of paid media across channels, testing roadmaps, budgeting, and actionable insights.