Brand Experience Specialist

Market Value Southwest; New York (NY); On-site; USD 42,000 - 56,000; Full time

Job summary

Market Value Southwest is seeking a Brand Specialist to develop and execute brand initiatives that strengthen awareness and audience engagement. You will work closely with the marketing team to maintain brand standards, support campaigns, and ensure messaging is clear across activities.

The ideal candidate is creative, detail-oriented, and able to contribute ideas for brand-focused projects while collaborating with events and marketing teams.

Qualifications

• Bachelor's degree or 1–2 years of relevant experience in branding or marketing.
• Strong written and verbal communication skills for messaging across campaigns.
• Attention to brand consistency and detail in all materials.
• Organized, with ability to manage multiple campaigns and assets.
• Creative thinker who can contribute ideas for brand initiatives.

Responsibilities

• Support the execution of brand marketing and awareness initiatives.
• Maintain consistent brand messaging across marketing activities.
• Review promotional materials for alignment with brand standards.
• Assist with campaigns to increase brand visibility and engagement.
• Develop and organize branded materials and resources.
• Communicate brand messaging during promotional initiatives.
• Collaborate with marketing and event teams for campaign execution.
• Monitor audience responses and gather feedback on brand perception.
• Conduct basic market trend research and track campaign documentation.
• Evaluate promotional initiatives for effectiveness and opportunities.

Skills

Communication

Detail orientation

Organizational skills

Creative mindset

Research skills

Project support

Teamwork

Education

Bachelor's degree

Job description

Market Value Southwest is seeking a Brand Specialist to develop and execute brand initiatives that strengthen awareness and audience engagement. You will work closely with the marketing team to maintain brand standards, support campaigns, and ensure messaging is clear across activities.

The ideal candidate is creative, detail-oriented, and able to contribute ideas for brand-focused projects while collaborating with events and marketing teams.