Brand & Campaign Marketing Lead

Market Value Southwest; Miami (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Market Value Southwest, based in Miami, seeks a Marketing Manager to oversee marketing, promotional, and customer engagement initiatives. You will coordinate day-to-day activities, ensure brand consistency, and support programs designed to boost awareness and engagement.

In this role, you will lead campaign execution, provide direction to team members, and manage multiple initiatives while maintaining a strong customer and brand experience.

Qualifications

• Bachelor’s degree or 2+ years of relevant marketing experience.
• Experience in marketing, promotions, customer engagement, events.
• Strong communication and interpersonal skills.
• Ability to coordinate marketing activities and guide others.
• Strong organizational and time-management skills.
• Understanding of brand consistency and customer-focused marketing.

Responsibilities

• Manage the day-to-day execution of marketing and promotional initiatives.
• Coordinate marketing activities to ensure campaigns are implemented accurately and on schedule.
• Provide guidance and support to team members involved in marketing and customer engagement activities.
• Maintain consistent brand messaging and presentation across customer-facing initiatives.
• Support the development and implementation of promotional campaigns and marketing programs.
• Monitor campaign activity and identify opportunities to improve execution and customer engagement.
• Ensure team members have current information regarding products, services, promotions, and campaign objectives.
• Assist with product presentations, demonstrations, events, and other promotional activities when applicable.
• Review marketing materials and customer-facing communications for consistency and accuracy.
• Gather and evaluate customer feedback, campaign observations, and market information.
• Identify trends in customer questions, interests, and preferences and communicate relevant insights to the team.
• Coordinate campaign materials, resources, and day-to-day marketing needs.
• Maintain organized records of marketing activities and campaign results.
• Support training and development related to brand standards, product knowledge, and marketing initiatives.
• Collaborate with internal teams to support marketing objectives and promotional programs.
• Provide regular updates regarding campaign activity, customer engagement, and ongoing initiatives.
• Support additional marketing projects and responsibilities as needed.

Skills

Marketing strategy

Campaign execution

Team leadership

Communication

Organizational skills

Education

Bachelor’s degree

Job description

Market Value Southwest, based in Miami, seeks a Marketing Manager to oversee marketing, promotional, and customer engagement initiatives. You will coordinate day-to-day activities, ensure brand consistency, and support programs designed to boost awareness and engagement.

In this role, you will lead campaign execution, provide direction to team members, and manage multiple initiatives while maintaining a strong customer and brand experience.