Entertainment & Talent Partnerships Strategist

General Mills; Minneapolis (MN); On-site; USD 95,000 - 159,000; Full time

Job summary

General Mills is seeking a creative, culturally curious Associate Manager, Entertainment & Talent Partnerships to shape how our brands show up in entertainment and culture across film, TV, streaming, and more.

You’ll identify opportunities, build partnerships, and collaborate with brand, creative, media, PR, and licensing teams while nurturing relationships with studios, agencies, talent representatives, and creators across North America.

Qualifications

• Bachelor’s degree or equivalent related work experience.
• 5+ years of experience in marketing partnerships, entertainment, talent, media, advertising, agency, or a related field.
• Experience developing and executing partnerships or integrated marketing programs from concept through execution.
• Experience managing external partners and multiple stakeholders, timelines, deliverables, and approvals.
• Experience negotiating or managing talent, entertainment, licensing, sponsorship, promotional, or co-marketing agreements.
• Strong creative and strategic thinking, with the ability to turn business objectives into compelling partnership ideas.
• Excellent communication, presentation, relationship-building, and negotiation skills.
• Experience building integrated partnerships across content, social, PR, media, experiential, music, fashion, or other consumer touchpoints.
• Strong project management and organizational skills, with exceptional attention to detail.
• Ability to influence and collaborate across cross-functional teams and external partners.
• Passion for entertainment, pop culture, and emerging cultural trends.

Responsibilities

• Identify and develop partnership opportunities across film, television, streaming, celebrity, talent, creators, music, fashion, and platforms.
• Track entertainment trends, upcoming releases, cultural moments, talent activity, music festivals, and partner pipelines to bring timely ideas to brand teams.
• Build and maintain relationships with talent agencies, management companies, studios, networks, streamers, production companies, creators, event partners, and other entertainment organizations.
• Participate in brand briefs and team brainstorms, bringing a creative point of view and translating business objectives into relevant partnership ideas.
• Develop pitches and integrated plans that define the strategy, roles, timelines, budgets, deliverables, approvals, and measures of success.
• Lead negotiations with talent, studios, agencies, production companies, event partners, and other external partners.
• Serve as the central point of contact between brand teams, creative agencies, talent, representatives, and external partners from development through activation.
• Guide teams on talent and entertainment norms, including schedules, usage, deliverables, approvals, expectations, and scope changes.
• Coordinate creative development, production, talent needs, partner communications, and final deliverables to ensure smooth execution.
• Anticipate challenges, manage competing priorities, influence without authority, and keep complex partnerships moving forward.
• Ensure each partnership delivers against agreed brand, consumer, and business objectives.

Skills

Marketing partnerships

Entertainment industry knowledge

Negotiation

Cross-functional collaboration

Project management

Strategic thinking

Communication skills

Relationship building

Education

Bachelor’s degree or equivalent related work experience

Job description

General Mills is seeking a creative, culturally curious Associate Manager, Entertainment & Talent Partnerships to shape how our brands show up in entertainment and culture across film, TV, streaming, and more.

You’ll identify opportunities, build partnerships, and collaborate with brand, creative, media, PR, and licensing teams while nurturing relationships with studios, agencies, talent representatives, and creators across North America.