Entertainment & Talent Partnerships Manager

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 85,000 - 110,000; Full time

Job summary

General Mills, Inc. is seeking an Associate Manager, Entertainment & Talent Partnerships to shape how our brands appear in entertainment and culture.

You will identify opportunities across film, TV, streaming, talent, creators, and music, and translate objectives into partnerships that boost consumer connection. Based in North America, you’ll collaborate with brand, creative, media, PR, licensing, and agency teams, manage external partners, lead negotiations, and ensure partnerships deliver

Qualifications

• Bachelor’s degree or equivalent related work experience.
• 5+ years in marketing partnerships, entertainment, talent, media, advertising, agency, or related field.
• Experience developing and executing partnerships or integrated marketing programs from concept through execution.
• Experience managing external partners and multiple stakeholders, timelines, deliverables, and approvals.
• Experience negotiating or managing talent, entertainment, licensing, sponsorship, promotional, or co-marketing agreements.
• Strong creative and strategic thinking, translating business objectives into compelling partnership ideas.
• Excellent communication, presentation, relationship-building, and negotiation skills.
• Experience building integrated partnerships across content, social, PR, media, experiential, music, fashion, or other consumer touchpoints.
• Strong project management and organizational skills, with attention to detail.
• Ability to influence and collaborate across cross-functional teams and external partners.
• Passion for entertainment, pop culture, and emerging cultural trends.

Responsibilities

• Identify and develop partnership opportunities across film, television, streaming, celebrity, talent, creators, music, fashion, and emerging platforms.
• Track trends, upcoming releases, and cultural moments to bring timely ideas to brand teams.
• Build and maintain relationships with talent agencies, studios, networks, and creators.
• Participate in brand briefs and brainstorms, translating objectives into partnership ideas.
• Develop pitches and integrated plans with strategy, timelines, budgets, and success measures.
• Lead negotiations with talent, studios, agencies, and other partners.
• Serve as central contact between brand teams, agencies, talent, and partners through activation.
• Guide teams on entertainment norms, schedules, usage, approvals, and scope changes.
• Coordinate development, production needs, partner communications, and deliverables for smooth execution.
• Anticipate challenges, manage priorities, and keep partnerships moving forward.

Skills

Partnerships

Entertainment

Negotiation

Communication

Project management

Cross-functional collaboration

Creativity

Relationship-building

Trends awareness

Education

Bachelor's degree or equivalent

Job description

General Mills, Inc. is seeking an Associate Manager, Entertainment & Talent Partnerships to shape how our brands appear in entertainment and culture.

You will identify opportunities across film, TV, streaming, talent, creators, and music, and translate objectives into partnerships that boost consumer connection. Based in North America, you’ll collaborate with brand, creative, media, PR, licensing, and agency teams, manage external partners, lead negotiations, and ensure partnerships deliver