Brand Experience Manager – eCommerce

The Clorox Company; United States; Hybrid; USD 120,300 - 237,000; Full time

Job summary

The Clorox Company is seeking a senior marketing strategist to lead eCommerce campaigns across the brand portfolio in the US. You will shape creative strategy, ensure brand consistency, and drive test-learn-scale initiatives with cross-functional partners.

Hybrid work model with 5+ years of CPG brand experience; strong knowledge of PDP optimization, retail media, influencer programs, and cross-functional collaboration. Travel 10-15% may be required.

Qualifications

• 5+ years of CPG brand experience; base Brand experience; BS/BA degree
• Proven campaign execution track record in brand/CPG
• Proficiency in Creative Briefing and Development; Retail Media; Digital Content Optimization; Cross-Functional Influence; Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies

Responsibilities

• Executes creative strategy and marketing campaigns for eCommerce across the BU.
• Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
• Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
• Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
• Cross-Functional Collaboration: Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coaches and develops the Performance Marketing Associate Manager.

Skills

Brand management

Campaign execution

eCommerce platforms

Retail media

Cross-functional influence

Leadership

Creative briefing

Financial acumen

Education

BS/BA degree

Job description

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

Executes creative strategy and marketing campaigns for eCommerce across the BU, leveraging eComm as a dual-purpose retail channel and influential marketing lever. Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives. :75% internal facing, 25% external facing.

In this role, you will:

• Creative & Campaign Execution: Executes creative strategy and marketing campaigns for eCommerce across the BU.
• Media Partnership: Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
• Strategic Initiatives: Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
• Content Standards: Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
• Cross-Functional Collaboration: Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coaches and develops the Performance Marketing Associate Manager.

What we look for:

• Typically 5+ years of CPG experience with base Brand experience, :10-15% Travel, and BS/BA Degree
• Brand Experience/Marketing background with proven campaign execution track record
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive.

Learn more.

[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

• –Zone A: $131,200 - $258,500
• –Zone B: $120,300 - $237,000
• –Zone C: $109,400 - $215,500

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.