Brand Manager

The Clorox Company; Durham (NC); Hybrid; USD 106,700 - 252,200; Full time

Benefits offered by this job

Competitive health plans

401(k) program with company match

Flexible time off

Job summary

A leading consumer goods firm seeks a Brand Manager in Durham, NC to spearhead product innovation and drive market strategies. The ideal candidate will analyze market trends, manage budgets, and foster collaborations across teams. Responsibilities include developing digital-first campaigns and leading initiatives aimed at exceeding growth objectives. Strong analytical and communication skills are essential, with a focus on consumer insights and strategic execution. This hybrid position combines creative strategy with data-driven decision-making.

Qualifications

• Consistent track record of exceeding objectives and taking initiative.
• Ability to leverage business analytics to identify opportunities.
• Influences leadership and advances ideas with senior management.
• Experience leading digital-first creative execution and collaboration.
• Navigates ambiguity to shape and drive plans.
• Transforms consumer insights into growth recommendations.
• Drives conviction with strong written and verbal communication.

Responsibilities

• Develop a deep understanding of category dynamics and shopper behavior.
• Monitor emerging consumer trends to inspire innovation.
• Translate insights into differentiated innovation platforms.
• Partner closely with R&D and Finance to develop viable solutions.
• Lead budgeting and forecasting for innovation projects.
• Develop digital-first marketing strategies and launch plans.

Skills

Results Driven

Strong Analytical Skills

Strategic Mindset

Creative Strategy

Critical Thinking

Communication

Job description

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

Do you thrive in a dynamic, fast-paced environment where your work drives real impact?

Join the Clorox Innovation Accelerator team as a Brand Manager, where you’ll shape the future of our portfolio by leading breakthrough product and business innovation.

We’re looking for a forward thinking marketer who can identify emerging consumer needs, translate insights into bold innovation platforms, drive concept development and incubation, and partner cross functionally to bring new ideas to market. You’ll craft and test new value propositions, build digital first GTM plans for innovation launches, and leverage data to assess opportunities, refine concepts, and accelerate growth.

This role is for a dynamic, consumer-focused initiative taker—curious, brave, and highly accountable, with strong strategic thinking, leadership, communication, collaboration, and business acumen

In this role, you will:

Lead Market, Consumer & Industry Analysis

• Develop a deep understanding of category dynamics, the competitive landscape, shopper behavior, and core business fundamentals, translating insights into actionable strategies.
• Continuously monitor emerging consumer trends, cultural shifts, technology enablers, and whitespace opportunities to inspire innovative business solutions.
• Synthesize signals across industries to identify early-stage opportunities and guide forward-looking innovation strategies.

Lead Breakthrough Product & Business Innovation

• Translate insights into differentiated innovation platforms and compelling propositions, including product, packaging, placement, pricing, and value.
• Apply creative thinking and an external perspective to deliver imaginative and disruptive innovation for consumers.
• Brief and collaborate on packaging development for innovative concepts.
• Monitor innovation validation and incubation, report performance, and recommend actions to optimize propositions and scale growth.

Drive Cross-Functional Collaboration & Effective Ways of Working

• Partner closely with R&D, Insights, and Finance to move ideas from concept to feasible, viable solutions.
• Inspire and implement collaborative ways of working across teams to unlock opportunities, drive agility, and deliver solutions.
• Provide innovation inspiration by researching and sharing new market launches and product trends with the R&D function.

Own Forecast & Budget Management

• Lead 3-year forecasting for assigned innovation projects.
• Manage initiative budgets, tracking spend and forecasting investments required to deliver projects on time and within plan.

Own Digital‑First Creative & Go-To-Market Leadership

• Develop digital-first creative strategies aligned with modern consumer behavior.
• Brief and collaborate with creative agencies to produce best-in-class communications, content, and GTM assets for innovation launches.
• Build integrated launch plans across eCommerce, retail, paid media, social, and PR channels.
• Identify cultural moments and storytelling opportunities to elevate brand relevance.

#LI- Hybrid

What we look for:

Qualifications:

• Results Driven: Consistent track record of exceeding objectives, taking initiative and leading independently.
• Strong Analytical Skills & Data Driven Mindset: Ability to leverage business analytics to identify business opportunities, challenges, and craft an actionable plan.
• Strategic Mindset & Thought Leadership: Ability to influence leadership, demonstrated by ability to advance ideas with director and above.
• Creative Strategy & Execution Experience: Experience leading digital-first creative execution. Excellent cross-functional collaboration.
• Critical Thinking & Decision Making: Ability to navigate ambiguity to shape and drive plans and has demonstrated technical understanding of marketing priorities and KPIs.
• Consumer Insight & Judgement: Understands key consumer insights and transforms insight into growth opportunities and recommendations.
• Communication: Strong written and verbal communication skills that drive conviction with key stakeholders
• Strategic & Future-Forward Thinking — Anticipates category evolution and builds strategies to win.
• Creative & Commercial Problem Solving — Blends creativity with financial and technical feasibility.

Workplace type:

Hybrid

Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.

[U.S.]Additional Information:

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half‑day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.

We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job‑related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.

–Zone A: $128,000 - $252,200

–Zone B: $117,400 - $231,200

–Zone C: $106,700 - $210,200

All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.

This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text‑based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

• To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.