Brand Experience Lead: eCommerce Campaigns & Growth

The Clorox Company; Pleasanton (CA); Hybrid; USD 131,200 - 258,500; Full time

Job summary

The Clorox Company is seeking a seasoned marketing leader to execute creative strategy and campaigns for eCommerce across the business unit. You will partner with media planning, ensure brand consistency, and drive test-learn-scale initiatives, with heavy internal collaboration and some external facing work.

You will guide PDP content standards, retail media, and creative assets while translating insights into briefs.

Qualifications

• Typically 5+ years of CPG experience with base Brand experience.
• Brand Experience/Marketing background with proven campaign execution track record.
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen.
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies.

Responsibilities

• Executes creative strategy and marketing campaigns for eCommerce across the BU.
• Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
• Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
• Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
• Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coaches and develops the Performance Marketing Associate Manager.

Skills

CPG experience

Brand experience

Campaign execution

Creative briefing

Retail media

Digital content optimization

Cross-functional influence

Financial acumen

eCommerce platforms

Education

BS/BA Degree

Job description

The Clorox Company is seeking a seasoned marketing leader to execute creative strategy and campaigns for eCommerce across the business unit. You will partner with media planning, ensure brand consistency, and drive test-learn-scale initiatives, with heavy internal collaboration and some external facing work.

You will guide PDP content standards, retail media, and creative assets while translating insights into briefs.