Ecommerce Brand Experience Lead

The Clorox Company; United States; Hybrid; USD 120,300 - 237,000; Full time

Job summary

The Clorox Company is seeking a senior marketing strategist to lead eCommerce campaigns across the brand portfolio in the US. You will shape creative strategy, ensure brand consistency, and drive test-learn-scale initiatives with cross-functional partners.

Hybrid work model with 5+ years of CPG brand experience; strong knowledge of PDP optimization, retail media, influencer programs, and cross-functional collaboration. Travel 10-15% may be required.

Qualifications

• 5+ years of CPG brand experience; base Brand experience; BS/BA degree
• Proven campaign execution track record in brand/CPG
• Proficiency in Creative Briefing and Development; Retail Media; Digital Content Optimization; Cross-Functional Influence; Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies

Responsibilities

• Executes creative strategy and marketing campaigns for eCommerce across the BU.
• Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
• Leads strategic initiatives/projects to advance the BU's eCommerce BX agenda.
• Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
• Cross-Functional Collaboration: Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coaches and develops the Performance Marketing Associate Manager.

Skills

Brand management

Campaign execution

eCommerce platforms

Retail media

Cross-functional influence

Leadership

Creative briefing

Financial acumen

Education

BS/BA degree

Job description

The Clorox Company is seeking a senior marketing strategist to lead eCommerce campaigns across the brand portfolio in the US. You will shape creative strategy, ensure brand consistency, and drive test-learn-scale initiatives with cross-functional partners.

Hybrid work model with 5+ years of CPG brand experience; strong knowledge of PDP optimization, retail media, influencer programs, and cross-functional collaboration. Travel 10-15% may be required.