Brand Experience Lead: Growth, Governance & CX

Principle Business Enterprises, Inc.; Dunbridge (OH); Sur place; USD 95 000 - 135 000; Plein temps

Résumé du poste

Principle Business Enterprises, Inc. is seeking a Brand Experience Manager to lead the development and governance of the Tranquility, Pillow Paws, and PBE brands across all customer touchpoints.

This role ensures brand consistency, creative excellence, and strong digital experiences to drive commercial growth. You will oversee creative execution, marketing campaigns, events, and branded materials, while optimizing processes for efficiency and effectiveness.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, business, or related field.
• 7+ years of progressive marketing, brand management, creative, communications, or marketing operations experience.
• Experience leading cross-functional marketing projects from concept through execution.
• Demonstrated success managing creative development, digital experiences, agency relationships, and marketing programs.

Responsabilités

• Own brand standards, governance, and execution across Tranquility, Pillow Paws, and PBE brands.
• Monitor brand performance and customer experience across channels, identifying opportunities to strengthen perception and engagement.
• Lead creative, web, content production, agency, and marketing operations resources to deliver assets and campaigns.
• Oversee marketing execution including trade shows, events, and branded materials.
• Develop and improve processes to increase team efficiency, speed, and consistency.
• Partner with internal teams to translate growth strategies into customer experiences.
• Lead public relations, media outreach, and brand reputation initiatives.
• Establish and track KPIs using performance data to improve effectiveness.

Connaissances

Marketing experience

Brand management

Creative

Communications

Marketing operations

Cross-functional leadership

Formation

Bachelor's degree in marketing, communications, graphic design, business, or related field

Outils

Marketing automation

CRM platforms

Project management tools

Marketing analytics

Description du poste

Principle Business Enterprises, Inc. is seeking a Brand Experience Manager to lead the development and governance of the Tranquility, Pillow Paws, and PBE brands across all customer touchpoints.

This role ensures brand consistency, creative excellence, and strong digital experiences to drive commercial growth. You will oversee creative execution, marketing campaigns, events, and branded materials, while optimizing processes for efficiency and effectiveness.