Brand Experience Manager

Principle Business Enterprises, Inc.; Dunbridge (OH); On-site; USD 95,000 - 135,000; Full time

Job summary

Principle Business Enterprises, Inc. is seeking a Brand Experience Manager to lead the development and governance of the Tranquility, Pillow Paws, and PBE brands across all customer touchpoints.

This role ensures brand consistency, creative excellence, and strong digital experiences to drive commercial growth. You will oversee creative execution, marketing campaigns, events, and branded materials, while optimizing processes for efficiency and effectiveness.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, business, or related field.
• 7+ years of progressive marketing, brand management, creative, communications, or marketing operations experience.
• Experience leading cross-functional marketing projects from concept through execution.
• Demonstrated success managing creative development, digital experiences, agency relationships, and marketing programs.

Responsibilities

• Own brand standards, governance, and execution across Tranquility, Pillow Paws, and PBE brands.
• Monitor brand performance and customer experience across channels, identifying opportunities to strengthen perception and engagement.
• Lead creative, web, content production, agency, and marketing operations resources to deliver assets and campaigns.
• Oversee marketing execution including trade shows, events, and branded materials.
• Develop and improve processes to increase team efficiency, speed, and consistency.
• Partner with internal teams to translate growth strategies into customer experiences.
• Lead public relations, media outreach, and brand reputation initiatives.
• Establish and track KPIs using performance data to improve effectiveness.

Skills

Marketing experience

Brand management

Creative

Communications

Marketing operations

Cross-functional leadership

Education

Bachelor's degree in marketing, communications, graphic design, business, or related field

Tools

Marketing automation

CRM platforms

Project management tools

Marketing analytics

Job description

Careers at PBE

Click on each listing for further job details and to apply online.

Position: Brand Experience Manager Location: Dunbridge, OH
Job Id: 839 # of Openings: 1

Brand Experience Manager

Location: Dunbridge, OH

Position Summary

The Brand Experience Manager leads the development, execution, and governance of the Tranquility, Pillow Paws, and PBE brands across all customer touchpoints. This role is responsible for ensuring brand consistency, creative excellence, digital experiences, marketing operations, and execution standards that strengthen brand equity and support commercial growth.

What You'll Do

Brand Standards & Governance

• Own brand standards, governance, and execution across the Tranquility, Pillow Paws, and PBE brands to ensure a consistent and compelling customer experience
• Monitor brand performance and customer experience across channels, identifying opportunities to strengthen brand perception, engagement, and effectiveness

Creative & Marketing Execution

• Lead creative, web, content production, agency, and marketing operations resources to deliver high-quality marketing assets, campaigns, and customer-facing experiences
• Oversee marketing execution, including project management, trade shows, events, promotional programs, and branded materials to ensure timely, effective delivery
• Develop and continuously improve processes, workflows, and quality standards that increase team efficiency, execution speed, and brand consistency
• Partner with Audience Strategy, Product Marketing, Ecommerce, and Communications teams to translate growth strategies into impactful customer experiences

Communications & Public Relations

• Lead public relations, media outreach, and brand reputation initiatives that strengthen awareness, credibility, and thought leadership across key audiences

Performance & Team Leadership

• Establish and track communication, creative, web, and brand experience KPIs, using performance data and customer insights to continuously improve effectiveness and business impact
• Lead and develop a high-performing team while managing agency relationships and external partners to maximize marketing impact

What You Bring

• Bachelor's degree in marketing, communications, graphic design, business, or a related field
• 7+ years of progressive marketing, brand management, creative, communications, or marketing operations experience
• Experience leading cross-functional marketing projects from concept through execution
• Demonstrated success managing creative development, digital experiences, agency relationships, and marketing programs
• Strong understanding of brand strategy, visual identity systems, and customer experience principles
• Experience managing multiple priorities, timelines, budgets, and stakeholders in a fast-paced environment
• Excellent communication, collaboration, and organizational skills with the ability to influence across functions
• Experience leading and developing marketing, creative, or project-based teams preferred
• Experience within healthcare, consumer products, manufacturing, ecommerce, or regulated industries preferred
• Experience managing website strategy, digital content, and user experience initiatives preferred
• Familiarity with marketing automation, CRM platforms, project management tools, and marketing analytics a plus
• Experience planning and executing trade shows, events, and customer-facing marketing programs a plus
• Experience working with external agencies, designers, developers, photographers, and production partners a plus

Join a Team That Changes Lives

Principle Business Enterprises, Inc. (PBE) is a family-run, value-driven organization with a deep commitment to improving lives. With over 60 years of service to the healthcare field and more than 30 years as a pioneer in incontinence and moisture management solutions, we're proud of the impact our products and people make every day. We offer excellent health benefits including free access to onsite and local health clinics, paid personal and vacation time, an annual profit-sharing bonus, a 401k plan with company match, company-paid disability and life insurance, and more. We foster a supportive environment where safety, quality, teamwork, and continuous improvement come first. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. We are an equal opportunity employer and are committed to non-discrimination in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. As a federal contractor, PBE complies with the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA) and Section 503 of the Rehabilitation Act. Veterans and individuals with disabilities are encouraged to apply. Reasonable accommodations are available throughout the application and hiring process.