Brand Experience & Demand Gen Marketing Architect

TCL North America; Irvine (CA); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Vacation days

Health & Wellness days

Paid holidays

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Matching

Job summary

TCL North America is seeking a Digital Marketing Manager (Brand Experience & Demand Generation) in Irvine, CA. This role bridges Brand Marketing, eCommerce, and Media to drive consumer demand and shape the digital brand experience across key touchpoints.

Responsibilities include owning paid media, optimizing the TCL.com user journey, and leading CRM-driven lifecycle marketing to move customers from discovery to purchase. Strong analytics and cross-functional collaboration are essential.

Qualifications

• 5–10 years of digital marketing and paid media experience.
• Proven ability to manage multi-channel campaigns with upper- and mid-funnel focus.
• Strong understanding of digital consumer journeys, SEO, and lifecycle marketing.
• Experience translating data into actionable business recommendations.

Responsibilities

• Develop and execute upper- and mid-funnel paid media strategies across Video, Social, Display, and Native channels.
• Own TCL.com as the central hub for brand storytelling and product education.
• Develop and manage CRM and email marketing to nurture demand into qualified purchase intent.
• Analyze performance across channels and refine attribution to improve overall marketing impact.
• Define and track KPIs like traffic, engagement, SEO visibility, and media efficiency.

Skills

Digital marketing

Paid media

Demand generation

Analytics

Communication

Tools

Analytics tools

CRM platforms

SEO tools

Job description

TCL North America is seeking a Digital Marketing Manager (Brand Experience & Demand Generation) in Irvine, CA. This role bridges Brand Marketing, eCommerce, and Media to drive consumer demand and shape the digital brand experience across key touchpoints.

Responsibilities include owning paid media, optimizing the TCL.com user journey, and leading CRM-driven lifecycle marketing to move customers from discovery to purchase. Strong analytics and cross-functional collaboration are essential.