Consumer Experience- Social Community Engagement Specialist

3M; Minnesota; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Relocation assistance

Well-being programs

Job summary

3M seeks a Consumer Experience – Social Engagement Specialist to drive content across Nexcare, Futuro and Ace brands. You will collaborate with R&D, creative partners and influencers to deliver engaging assets and measure success using native insights and analytics tools.

The role involves managing both organic and paid social content, monitoring conversations, and sharing approved content with cross-functional teams for potential global replication.

Qualifications

• Bachelor’s degree in marketing, communications, public relations or journalism (completed and verified prior to start)
• Three (3) years of experience posting and managing social media accounts on major platforms

Responsibilities

• Create and execute original content across 3M brands to generate awareness and affinity.
• Partner with cross-functional teams to develop industry-leading creative assets.
• Gather, analyze and communicate social media KPIs to stakeholders and adjust plans accordingly.
• Monitor and respond to consumers, influencers and stakeholders while ensuring brand voice standards.

Skills

Social media content

Content creation

Analytics & insights

Cross-functional collaboration

Education

Bachelor’s degree in marketing/communications/journalism

Bachelor’s or higher in science/engineering

Tools

Social media management tools

Analytics tools

Job description

Consumer Experience – Social Engagement Specialist

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

The Impact You’ll Make in this Role

• Creating and executing original content (images, short form videos) and responses across 3M™ Nexcare™ Brand, Futuro™ Brand and Ace™ Brand owned social media channels to generate awareness and affinity for the brand;
• Partnering with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets;
• Gathering, analyzing and communicating social media KPIs to stakeholders using native insights, social management and analytic tools, and adjusting plans and content to further drive audience growth and engagement;
• Contributing through leadership for social media and cultural trends that are relevant for the brand; present/socialize trends with division management, marketing teams and R&D;
• Monitoring, listening, interacting and responding to consumers, influencers, and other stakeholders posting comments or questions about 3M consumer health brands, consumer first aid, skincare, or muscle joint and wellness products, ensuring brand voice and quality standards are met during these interactions; and
• Share approved content and calendars on a consistent basis with the cross-functional teams for possible global replication or retailer partner usage
• Assisting with the brand’s paid social media strategy.

Your Skills And Expertise

• Bachelor’s degree in marketing, communications, public relations or journalism (completed and verified prior to start)
• Three (3) years of experience posting and managing social media accounts including Facebook, Instagram, TikTok, and Pinterest or others in a private, public, government or military environment

Additional Qualifications

• Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest
• Knowledge of social media best practices and trends
• Strong content creation experience, including ability to create and edit new social and video content
• Ability to work in a fast-paced environment
• Previous experience partnering with a consumer brand to create social media content
• Strong communication skills (both written and oral)
• Knowledge and experience in the consumer-packaged goods industry
• Knowledge and experience in mass retail, online, and other consumer channels
• Experience with marketing technology/tools
• Ability to use analytics to take projects effectively from analysis to insight and implementation
• Demonstrated ability to translate technical, product, or science-based information into clear, compelling social content that builds brand awareness, consumer trust, and engagement
• Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results
• Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns
• Bachelor’s degree or higher in a science or engineering discipline from an accredited institution

Work location

• Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

Travel

May include up to 5% domestic

Relocation

May be authorized

Legal requirements

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Employee Agreement

All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Learn More

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Safety

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Pay & Benefits Overview:

https://www.3M.com/3M/en_US/careers-us/working-at-3m/benefits/

EEO Statement

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.